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05 March 2014

Tsogo Sun to lead the way at this year’s Cape Town Carnival

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It’s not long till Cape Town’s biggest, brightest and boldest street carnival bursts onto the Fan Walk in Green Point! The much anticipated Cape Town Carnival is an annual event that captivates Mother City residents and visitors with a showcase of magnificent large scale floats, outrageous costumes, and impressively choreographed dance routines.

The flagship African Dream Doll sponsored by Tsogo Sun & designed by Angela McPherson is a towering 6m tall multi-coloured puppet figure in the hues of the rainbow nation, welcoming everyone to Cape Town and to Carnival 2014. Angela wanted to create a float that embodies the core characteristics of the Tsogo Sun brand; leadership, passion, variety, seduction and energy.

The Tsogo Sun marketing team has been very involved with the creation of the float and wanted to make sure that the float design represented the core values of the brand. “We are so happy that the African Dream Doll depicts what Tsogo Sun is about” said John van Rooyen, Operations Director for Tsogo Sun Hotels,  Cape Region.

“It’s extremely exciting for Tsogo Sun to be involved in this year’s Cape Town Carnival” said van Rooyen. “It only started four or five years ago in Cape Town but we saw the potential of the Cape Town Carnival going forward in terms of tourists visiting Cape Town. We all share the same agenda and that is to try make Cape Town a better destination than it already is.”

Tsogo Sun wants to see the Cape Town Carnival turn into an event much like the Cape Argus and the Old Mutual Two Oceans Marathon. “ We want to try get more visitors to Cape Town to take part in an event like the Cape Town Carnival, getting more people to come to Cape Town and making it a better tourist destination.” Added van Rooyen.

This year’s Carnival floats, gadgets and mad machines will combine with eye-popping costume designs and the energy of 47 community performance groups to bring Cape Town and the world the best Cape Town Carnival ever. Cape Town Carnival 2014 promises a creative explosion that will expand people’s ideas of what we’re capable of together ~ don’t miss it! Be part of it.

Cape Town Carnival – 15 March 2014 – Fan Walk, Somerset Road, Green Point

Cape Town Carnival – www.capetowncarnival.com

Tsogo Sun – www.tsogosun.com

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