THE GIRLFRIENDS PAINTED THE CINEMAS PINK

21 July 2023 – Swathes of pretty and perky shades of pink enfolded Ster-Kinekor cinemas last night, as the girlfriends came out in their hundreds to party, “Barbie” style! The country’s leading cinema chain hosted its monthly ‘Girlfriends’ Getaway’ event at 11 of its sites around the country, and filled 30 cinemas at these sites as tickets sold out faster than you can say “Ken”!

Sponsored events, activations, prizes, competitions and goodie bags were the order of the evening, and the pink-clad audiences enjoyed every minute of the pre-events before moving into the cinemas for the main event, the pre-screening of “Barbie”. Many of the ladies watching the movie said it brought back wonderful childhood memories of their Barbie doll collections and the hours spent playing with the dolls, dressing them up and creating their own fantasy Barbie and Ken stories.

The cinemas hosting the Girlfriends’ Getaway events included: Cresta (2 screens), Eastgate (2 screens), Mall of Africa (3 screens) and Sandton (4 screens) in Joburg; The Grove (2 screens) in Pretoria: Gateway (3 screens) in Umhlanga; Baywest (3 screens) in Gqeberha (Port Elizabeth); Somerset (1 screen) in Somerset West; and Cavendish (3 screens), Tygervalley (3 screens) and V&A Waterfront (4 screens) in Cape Town.

The sponsors also came out to play at the “Barbie” party in a big way, and the guests were certainly in the pink with all the special treats on offer. Two pretty pink microwaves were up for grabs from Teljoy by scanning a QR code.

Some lucky winners went home with hampers and vouchers from Cotton On, Superga, Aldo Shoes, Standard Beauty, Skin Functional, Nova chocolates, and The Fish & Chip Co, while everyone received a goodie bag with items from Swiitch Beauty, McNabs, Motherkind and Conde Nast. Lip and make-up touch-up stations from ARC and Essence ensured the girlfriends looked the part, and everyone was encouraged to dress in pink for a chance to win spot prizes. Sparkly pink drinks from Haus Wines added to the festivities.

The “Barbie” movie officially releases today, 21 July, at Ster-Kinekor cinemas around the country.

Book your tickets at www.sterkinekor.com or download the SK App on your smartphone. For news and updates, go to Facebook: Ster-Kinekor Theatres | follow Ster-Kinekor on Twitter: @Ster-Kinekor. For all queries, call Ticketline on 0861-Movies (668 437).

#DoMoviesRight   #SterKinekor   #BarbieMovie

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Issued by: aHead PR
On behalf of: Ster-Kinekor Theatres

For media information: Janet de Kretser
Tel: 083 973 3531
E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

About Ster-Kinekor Theatres 

Ster-Kinekor Theatres is the largest movie exhibitor on the African continent. To most South Africans, the word ‘movies’ is synonymous with the name ‘Ster-Kinekor’. The company operates 44 commercial cinema complexes in South Africa, with six international sites based in Namibia, Zambia and Zimbabwe. The cinema chain’s sites house 349 large-scale screens, with 49 057 seats and the largest 3D footprint featuring 126 state-of-the-art 3D screens in South Africa (Commercial, 3D, IMAX and Cine Prestige). The company operates in 6 cinema complexes with 33 screens and 4 077 seats in Africa outside of South Africa.

As the industry leader, Ster-Kinekor has pioneered cinema concepts such as Cinema Nouveau, a dedicated art-house multiplex cinema, and the luxurious Cine Prestige theatres, the first ‘business class’ cinema experience in South Africa. It boasts a cinema that is fitted with the advanced Dolby Atmos sound system (at Gateway in Durban); and has headed the return of the IMAX® Experience, with nine IMAX® Theatres across the country. Ster-Kinekor has expanded its cinema innovation to launch the first Kids’ cinema complete with slides and bean bag seating (currently 7 screens) as well as D-BOX which brings movie experiences to life with motion seats.

As one of South Africa’s most loved brands, it is Ster-Kinekor’s ongoing mission to become synonymous with the unrivalled magic of the cinema experience, by providing ‘Great Moments at Their Greatest’. During 2013, the company embarked on a massive roll-out project to convert and equip every cinema with the very latest in digital projection and sound technology. The result of this upgrade is that every cinema now boasts state-of-the-art cinema technology that encompasses 2K and 4K digital projection and 5.1 and 7.1 surround sound systems.

The SK Club loyalty programme rewards members with redeemable points when they swipe their card when buying movie tickets or catering, as well as half-price tickets on Tuesdays. Combined with industry leading loyalty programmes from Edgars Club and Discovery Vitality, these give Ster-Kinekor a strong consumer value proposition and competitive advantage. Ster-Kinekor have extended their loyalty offering to include the first subscription model in South Africa, SK Subscription Club offers members a limited or unlimited amount of movies per month at a set cost whilst also enjoying the benefits of SK Club.

As the market leader, Ster-Kinekor aims to spearhead the advancement of cinema across both South Africa and the rest of Africa, to ensure that consumers continue to experience movies as they were made to be seen – on the big screen. 

See more at: www.sterkinekor.com