Spar-letta® Brings The Taste of Home To Every Meal as Uzalo Stars takeover KwaMashu Shoprite in Surprise Community Event

JOHANNESBURG, South Africa, April 29, 2024 – In an exciting collaboration event between Spar-letta and the SABC 1 hit TV show Uzalo, Spar-letta brought a burst of flavour to fans of the TV show and the KwaMashu community at large on 27 April 2024, as their favourite stars provided a memorable lunchtime experience.

Partnering with Spar-letta, the stars of Uzalo, including the vibrant Simphiwe Majozi, the talented Thuthuka Mthembu, and the multi-talented Linda Majola, swapped their on-air scripts for receipts at Shoprite Bridge City Shopping Center, KwaMashu, donning the role of undercover cashiers for an unforgettable encounter between local shoppers and the beloved cast members.

During the surprise event, left shoppers who purchased a Spar-letta beverage of their choice were treated to a delightful free month-end lunch meal, adding an extra layer of mealtime flavour to their lunchtime experience and for even luckier ones a grocery voucher worth R500 to unsuspecting shoppers to further bring in a taste of home to KwaMashu.

As shoppers interacted with their favourite Kwazulu-Natal (KZN) TV stars, the atmosphere buzzed with excitement, both at the activation site and on social media platforms where people shared their unforgettable moments with friends and family online using the hashtag #Sparlettasteofhome.

Speaking about the event, Franscoe Bouwer, Senior Marketing Director at Coca-Cola Africa said, "This Spar-letta initiative brought smiles to unsuspecting consumers and highlighted the brand's commitment to bringing the taste of home to their meals. With a variety of flavours to choose from, we are delighted to have partnered with Uzalo to create this surprise and connect with our local community," Bouwer concluded.

Through their roles on Uzalo, Simphiwe, Thuthuka, and Linda have become relatable figures, tackling several challenges that resonate with families across KZN and South Africa. From matters of the heart to aspirations for success, Uzalo has captured the essence of life in townships and rural areas, making it a beloved and impactful vehicle for Spar-letta to showcase mutual values of the importance of family.

This surprise event at Shoprite, Bridge City Shopping Center, encapsulated the spirit of community and shared experiences, further solidifying Spar-letta as the drink of choice for family meals and moments of shared joy.

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About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca-Cola, Sprite and Fanta. Our water, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak and Ayataka. Our juice, value-added dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at www.coca-colacompany.com  and follow us on Instagram, Facebook and LinkedIn.

Distributed on behalf of Coca-Cola Africa by Offlimit Communications [OLC].

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