“We need to create jobs in South Africa which we continuously do at Shoprite but I also believe we need to teach our children how to be entrepreneurs and create more jobs from a young age,” said Basson.

Basson challenged learners at the schools receiving the boerewors to become entrepreneurs and double their money by selling boerewors rolls with the donation they receive through fundraising efforts for their schools.

He extended the Ice Bucket Challenge to the heads of 10 large South African schools, challenging them to make a difference in previously disadvantaged communities.

Well-known South African singer, Kurt Darren, poured the bucket of ice over Basson’s head to the delight of a huge crowd that gathered at South Africa’s Championship Boerewors event at Sun City to crown the country’s top boerewors maker. Koos van Dyk from Polokwane in Limpopo walked away with the 2014 title.

The winner’s delicious recipe will go on sale to the public at all Shoprite and Checkers stores from Friday, 10 October.