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27 May 2008 3 min

Qui Media launch the new and improved WHAT2NIGHT.CO.ZA

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{pp}A year in the making and it’s finally here...The all new WHAT2NIGHT.CO.ZA (www.what2night.co.za), the online restaurant and nightspot guide, has arrived…

As an evolutionary leap away from the online South African norm, the new WHAT2NIGHT.CO.ZA is all about the user.

Encompassing multiple user centric technologies such as comment systems, message boards, mini user profiles, social bookmarks, RSS and tags; WHAT2NIGHT.CO.ZA aims to be one of the most dynamically WEB 2.0 sites in the country. As one of South Africa’s truly ‘online only’ publications, one of WHAT2NIGHT.CO.ZA’s self prescribed mandates has always been to showcase the true potential of the online medium.

In line with the re-design philosophy applied to the new site “to take the best key design elements of WHAT2NIGHT.CO.ZA, refresh them, integrate them with the latest available technologies and elevate our published offerings to a world class level” there is no doubt the mandate is being achieved. Apart from the fact that the new WHAT2NIGHT.CO.ZA restaurant and nightspot database has grown to over 1100 establishments (not stopping there of course), the new site sees the incorporation of four entirely new environments – FOOD, DRINK, BOARDS AND BLOGS.

The new FOOD and DRINK environments aim to provide users with the opportunity to access fun, informative and relevant content along with an impressive and constantly growing food and drink recipe database.

The BLOGS environment will give professional writers and blogging enthusiasts alike the FOOD.DRINK.RESTAURANTS.NIGHTSPOTS platform on which to blog non-stop. As a much anticipated facet of the new site the WHAT2NIGHT.CO.ZA BLOGS will host the official Gwynne Conlyn Food and Travel Blog entitled “My Delicious Travels”, along with many others…including celebrity chefs, wine disciples…you name it! Interaction is the official mantra on the new WHAT2NIGHT.CO.ZA BOARDS.

Giving users the opportunity to engage with onsite writers, chefs, foodie’s and fellow users alike, the boards are an ‘open mic’ for anyone wanting to banter, chat, talk, discuss, debate or dispute! As a site on the forefront of the medium, WHAT2NIGHT.CO.ZA will be constantly evolving, everyday WHAT2NIGHT.CO.ZA will have something new to offer, whether it be recipes, great new features or friendly banter on the boards, don’t stay away too long… As part of its continued dedication to the growth and development of the online advertising medium, WHAT2NIGHT.CO.ZA has significantly expanded its ad offerings to include over ten entirely new products.

Ranging from the expansion of rich media to the incorporation of In-Banner Video and a number of totally fresh non standard opportunities - advertising on WHAT2NIGHT.CO.ZA is more efficient, high impact and cost effective than ever before. With rapid future developments planned including onsite expansion and further cutting edge ad offerings we once again thoroughly recommend you watch this space!

Contact Information: Qui Media (Pty) Ltd www.what2night.co.za www.quimedia.co.za pr@quimedia.co.za+27(0)12 347 7890

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