Owning the Flame - How Women Are Redefining Fire Culture

For decades, the phrase “man the braai” summed up South African fire culture. The flames were his domain, while women were expected to stay on the sidelines. But today, the story looks different. From outdoor entertaining to family rituals, fire is becoming a shared space, one where women are just as likely to take charge of the flames as they are to pour the wine or set the table.

From barriers to freedom Part of the change comes down to how fire itself is experienced. Traditional braais and fire pits often came with downsides: smoke in your face, mess, heavy equipment, and a sense that fire-making was an art best left to the men.

Now, cleaner, smoke-free fire designs are helping to remove those barriers. They’re simple to light, easy to manage and don’t leave everyone smelling like smoke after an evening outside. Suddenly, fire feels less like hard work and more like an invitation.

Designed for modern living These new fire pits aren’t just practical; they’re stylish enough to live at the heart of a modern home. Sleek shapes and clever airflow technology have made them as much a design feature as a functional one. They look at home on a city balcony, a suburban patio or in a leafy garden, elevating outdoor spaces rather than cluttering them.

For women hosting book clubs, garden lunches or family evenings, the fire has become less about “the braai master’s stage” and more about creating an atmosphere. A warm focal point where everyone feels welcome to gather.

From braai to book club This shift is also widening how fire is used. It’s no longer reserved for big Saturday braais. Think: a midweek book club with friends, a family roasting marshmallows, or a quiet evening glass of wine by the fire. The flames are less about performing and more about connection.

The fire is for everyone At its heart, this change reflects a bigger cultural reimagining. Fire, once a symbol of masculinity and control, is now a shared space for creativity, hosting and belonging. It’s no longer about who “mans” the braai. It’s about who enjoys the moment.

The future of fire in South Africa is inclusive, stylish and accessible. And as more women gather around it, the glow feels warmer than ever.