New SA video portal promotes a safe and smut-free social web

This is what constitutes a teen’s personalised but nevertheless peer-driven world and the mpeg4 is part of the lingua franca. Coincidentally, it’s also the currency of brand new website MyVideo.co.za, a three months young web portal that allows videomakers and video junkies to consume video for free on the net, much like YouTube.The difference is that MyVideo is South African born and bred – and seeks to stay that way by encouraging South African generated content to be aired and shared on it. You’ll find local film makers, musicians and designers punting their wares. This is the spiritual home of home of Apple’s new-fangled phofilmusigner.The growth of internet usage in South Africa over recent years has exploded, with it reaching over 3 million homes in 5 years. Radio took over 38 years to reach the same audience. The social web also connects friends and family throughout the world: MyVideo believes its portal will also be ideal for parents and overseas offspring to keep in touch, face-to-face and for free. Unsurprisingly, though, this unprecedented technological advance has spawned the dissemination of information and graphics of a salacious nature, much as it has everywhere else worldwide.The control and monitoring of pornography has proven to be challenging at the very least and nigh on impossible at times; but MyVideo.co.za is also breaking new ground with its monitoring and surveillance systems that block out the curse of the internet – unsolicited pornography and cyber-stalking. “We realise that access to pornography and unsuitable imagery, especially to youngsters, is of major concern to parents. At MyVideo we have succeeded in introducing particular methods that enable the flagging of unsavoury content and its removal: anyone can flag a video for investigation and it is immediately blocked to all other users until we have assessed it,” says Rowan Polovin, CEO of MyVideo.MyVideo was launched in January 2007. Check it out at www.myvideo.co.za.Contact DetailsRowan Polovin - CEOMyVideo083 378 4576rowan@myvideo.co.zawww.myvideo.co.za