LEGO® roses are now in bloom – just in time for Valentine’s Day

Johannesburg, February 12 2024: This Valentine’s Day – whether celebrated between lovers, loved ones, friends or family – will be remembered for years to come, thanks to the launch of the stunning LEGO® Icons Bouquet of Roses. This timeless classic is the latest addition to the delightful LEGO® Botanical Collection, turning the traditional gesture of giving flowers into a gift that won’t wilt or die, but that can be enjoyed forever.

“There are always those special people in our lives who we want to show how much we care for them with a thoughtful and unique gift but giving them a bouquet of flowers that they can only really enjoy for a few days doesn’t quite achieve this,” says Miroslav Říha, LEGO® South Africa country manager. “The LEGO® Icons Bouquet of Roses is a truly timeless gift that they get to build and display proudly, reminding them of how special and loved they are.”

This radiant LEGO bouquet depicts a dozen red roses – four in full bloom, four blooming and four in bud – along with a scattering of smaller white flowers, perfect as an arrangement displayed in a vase to add a touch of quirky sophistication to any home or office. A breeze to build, the LEGO® Icons Bouquet of Roses is the perfect bonding opportunity for couples and loved ones, or an ideal way solo project for those who want to spoil themselves this Valentine’s Day.

What’s more, there is also a digital version of the building instructions available in the LEGO Builder app. Here, you can also discover a space for relaxation with the inspiring range of LEGO creative building projects designed specifically for adults.

“Considering 61% of South Africans said that they struggle to switch off from work, and 91% adding that play offers them relief from everyday life, chores and worries, according to the 2022 Play Well Adults Study, the LEGO® Icons Bouquet of Roses is the stress buster every South African needs right now,” adds Říha.

The LEGO® Icons Bouquet of Roses joins LEGO® Icons Tiny Plants, which was also recently added to the Botanical Collection. The building set contains nine tiny plants, each from an arid, tropical, and even carnivorous species, that are nestled in its own terracotta coloured plant pot. A great gift for gardening fans and plant lovers, this set is the perfect project to enjoy with friends and family, with different models for easy, medium, and advanced builders.

The new LEGO® Icons Bouquet of Roses is available at LEGO® Certified Stores across the country, and from select leading retailers. For more information, please visit: www.lego.com/adults-welcome/botanical-collection

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About the 2022 Play Well Adults Study:

A 15 minute online quantitative survey was conducted across 33 markets between February and March 2022, asked to a total of 33,429 respondents. Quotas included: A good spread of age & gender for adults across the globe.

About the LEGO Group: The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine. The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words Leg Godt, which mean “Play Well”. Today, the LEGO Group remains a family-owned company headquartered in Billund. Its products are now sold in more than 130 countries worldwide. For more information: www.LEGO.com