EASTGATE FESTIVE PROGRAMME ENTERTAINED THE WHOLE FAMILY OVER THE HOLIDAYS

JOHANNESBURG, South Africa, January 2016 

During the holiday season, Eastgate Shopping Centre’s fun-filled festive programme was well attended by children and adults alike.  The extended festive trading hours also ensured that shopping was a pleasure enjoyed by the whole family.  

In line with Eastgate’s Corporate Social Investment strategy, all programmes were aimed at social upliftment and charitable concerns. On the 15th of December 2015, Eastgate Shopping Centre presented donations to St. Giles Association and the Avalon Association. Johan van Belkum, Eastgate Leasing Manager, said: “We pay tribute to the selfless individuals who dedicate their lives in helping the less fortunate, the underprivileged and the disabled members of the community. We hope that the donations will continue to lend aid and contribute to maintain the many community initiatives that each of the Associations support in their respective environments”.  Eastgate Shopping Centre donated R120, 000 respectively to acknowledge the charities ongoing loyal community service. 

Gift wrapping stations were set up in the Centre in December where shoppers had their gifts conveniently wrapped by the Edu-Care Foundation volunteers. All proceeds were donated to the Foundation.  The Salvation Army band added to the festive flair by performing traditional festive carols in the centre. Shoppers could also have their photos taken with Santa in the Strelitzia court. 

The biggest draw card was the kiddies’ holiday programme, ‘Festive Tale’, which entertained Eastgate’s little shoppers with a stage show and meet and greet with Warner Bros favourite characters: Tom and Jerry, Tweety, Sylvester, Bugs Bunny and Scooby Doo. Other interactive and craft activities included Lego building, letters to Santa, a colour-in area as well as a toy donation bin. The ‘Festive Tale’ activity programme raised R66, 600 which has been donated to Jo’burg Child Welfare. Maria Grigoropoulos, Jo’burg Child Welfare Fund Developer, said: “We thank you for your contribution. The funds will be used for educational purposes and the toys and clothes will be put to good use in our centres”.

Keep up with Eastgate Shopping Centre’s latest news, stylish trends, promotions and events on Facebook, Twitter, Instagram, Google+, Eastgate TV and www.eastgateshops.com. For more information, contact the Marketing Department on 011 479 6000. 

About Jo’burg Child welfareJo’burg Child Welfare has played a pivotal role in child care and protection strategies across the country since 1909. The independent NGO advise on legislation to protect children, and through advocacy work ensure children have a voice to influence services which affect them. For source of information, visit jhbchildwelfare.co.za. 

About the Edu-Care FoundationAn educational organisation that provides essential school equipment to underprivileged and vulnerable children in all communities. Edu-Care provides a support structure to less fortunate families and through their ‘Create a Job’ initiative they provide employment to single mothers. For more information, visit www.charitysa.co.za/the-edu-care-foundation.  

About Eastgate Shopping CentreEastgate Shopping Centre is owned by Liberty Group Limited, one of South Africa’s top commercial real estate businesses, and is managed by JHI Retail (Pty) Ltd. Since 1979, Eastgate Shopping Centre has evolved into a prominent retail Centre and retains its first-class reputation as a Super-Regional Shopping Centre in the eastern suburbs of Johannesburg.   

Eastgate Shopping Centre is recognised as a retail-leader in branded fashion trends and is known for having something for everyone. Eastgate Shopping Centre is the shopping and lifestyle hub with a prestigiously diverse Tenant offering with over 260 stores. Additional information can be found at www.libertyproperties.co.za or www.eastgateshops.com