In celebration of Heritage Day, Benmore Centre is thrilled to present an inspiring campaign that reflects the true spirit of South Africa—resilience, optimism, and joy. This year, we’re exploring a thought-provoking question that resonates with many:

"Where do most people find the inspiration and motivation to rise above everyday challenges and discover genuine, lasting happiness?"

In our pursuit of answers, we remain dedicated to our core belief: “Let happiness be our heritage.” This ongoing strategy highlights how, despite life's obstacles, happiness is something we can all find and share. Our campaign aims to spread this message and encourage a movement of positivity that helps people find joy in their everyday lives.

At Benmore Centre, Heritage Day is about more than reflecting on our past. It’s about celebrating the strength and positivity that carry us forward. We want to hear how you’ve embraced the #JoinTheUpside mindset, and by doing so, contribute to a wider movement that celebrates optimism, resilience, and the power of a positive outlook.

Do you have a story about how you turned a tough situation into an opportunity for growth? Or how you’ve inspired others to rise above their challenges? We want to hear it!

By sharing your upside story, you stand a chance to win your share of vouchers worth R1,500 from Sorbet Man and Takealot.com, 2 Sorbet Man hampers worth R500 each, or 1 of 5 R100 Vegan Chef vouchers. Join us for an upside experience on the 4th of October at Benmore Centre to support Reach for A Dream, Smile Foundation, Choc Childhood Cancer Foundation SA, Hearts of Hope, Pink Drive, WWF, Lesedi La Botho, Salaam Foundation, Bokamoso Education Trust, and African Book Trust. #JoinTheUpside and let’s make HAPPINESS our heritage.

T’s & C’s apply. Click here to enter: https://bit.ly/3ZtlRFB

For more information, visit our website or follow us on social media: www.benmorecentre.co.za

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