Robin Moorby CEO of Sound Issue Media (SIM), which also oversees the group's iTunes and AmazonMP3 digital catalogue, confirmed "that SIM will facilitate Beeskraal's digital delivery to MXit, in addition to overseeing their long-term international digital marketing goals"
Charles Smidt, band spokesman, added "exposing the new and younger generation to Beeskraal's trademark original rock sound to the 6.9 million plus MXit members is a dream come true"
The MXit mobile social platform recently added MXit Music to their service offerings. The platform currently boasts 6.9 million plus members.
The new MXit Music opens 13 March 2008 and will consist of charts, play lists and full music library (archive). Charts will be determined by member votes.
Contact details:
Robin Moorby Sound Issue Media (012) 662 0138 info@soundissue.co.za http://www.soundissue.co.za