Turning the world of online gaming into serious business

According to Managing Director, Mark van Diggelen, the company provides its Clients with gaming-based strategies in the areas of awareness creation, improved user acquisition and retention, optimization of all Touch Points and greater conversion rates. All of this is achieved while ensuring revenue earning opportunities are optimised to meet the objectives of all the involved stakeholders.Although it does not attract highly visible public controversy like internet gambling, online gaming has quietly become a force to reckoned with. A recent report has estimated that revenues from internet games will top $950 million this year. Gamers are increasingly taking to the internet to play their favourite games. It is for this reason, says van Diggelen, that the online gaming realm offers such innovative advertising opportunities as run of site campaigns, fixed banner campaigns, in-game advertising and advergaming – all of which are included in Trafficonomy’s extensive arsenal of solutions.Trafficonomy assists its Clients in launching world-class online gaming solutions. “We offer a flexible approach by providing solutions that range from free game sites and simple white labeling to full customization of requirements”, says van Diggelen. The company’s online gaming platform, GameZBoost, offers over 250 free play games, a player registration engine, high score boards, in-game chat, a game tournament engine and the ability for users to challenge each other, with many other features on offer. Since its inception in April last year, Trafficonomy has grown its Client base to include major South African website publishers such as Independent On-Line (IOL), Ananzi and Telkom’s Aardvark. They also boast a growing international footprint which includes Clients from Canada, United States, England, New Zealand and India. “Very few other companies offer the ease of syndication that we can with our gaming platform. We are very well-positioned and that has enabled us to catch the attention of some of the top publishers and newspaper groups around the globe”, adds van Diggelen. He also says that the company is currently in a growth and expansion phase. “At this point we are hoping to connect with prospective investors that are looking at investing in a dynamic and energetic company that has the ability to earn annuity revenues globally”.Having been involved in web development since the onset of the internet in South Africa, van Diggelen developed a passion for community and has spent the last seven years focused on online gaming and its powerful community-creation ability. Since taking up residence at the Hub, he has also been impressed by the precinct’s own sense of community. “The interaction with people so far has been phenomenal. Already, there are a number of synergies that have come up”, he says.For Trafficonomy, the opportunities are virtually endless. With plans currently underway to launch in Ireland and branch out into mobile and console gaming, their future seems set for success.Contact Details:Company: Trafficonomy (Pty) LtdDomain: www.trafficonomy.com Contact Person: Mark van DiggelenEmail: \n This email address is being protected from spambots. You need JavaScript enabled to view it. This email address is being protected from spam bots, you need Javascript enabled to view it Tel: (012) 844 0980