Site Builder - Website Content Tips to Improve the Success of Your Site

Site Builder is Domains.co.za’s website builder. It assists in creating a professional website easily; and is as simple as “dragging” and “dropping” plugins to work with your content and images. This solution makes it easy and affordable to get a professional website online quickly and easily with well-designed templates for you to add your information and images to. Bear in mind that your website content has to fulfil two purposes. Firstly, it must convince visitors that your product, or service, is the way to go. Secondly, it has to be able to ‘talk’ to search engines, especially Google; so that it is indexed correctly.

Therefore, mediocre website content will do more harm than good; so spend some time to do it properly and it will be well worth your while. 

Top 10 Website Content Tips: 

#1:   IMPORTANT: What is your Value Proposition?

From the moment a website visitor lands on your website, you have exactly 10 seconds to convince them to stay. Otherwise, they will lose interest and be gone; there is no time to lose!Communicate your most important, critical information first and ensure its easy to see, whilst the lesser important information is lower down.Value Proposition = a company’s declarative statement to explain why a customer should buy your products, or services, including how it will be delivered and experienced. 

#2:   Write for your Audience

Assess who your audience is and adjust your copy; accordingly, and don’t over-complicate it. Use a conversational tone to share clear and informative information in short, easy to digest sentences.Leave out any industry jargon, unless you are an industry supplier. Just be real and tell them what they want to know. 

#3:   Website Content is more than just text

Websites that are too wordy are difficult to read and can be boring to a potential customer. Making use of other types of visuals may work better, like images, infographics, videos etc. 

#4:   Use Search Engine Optimisation (SEO)

Bear in mind that your content must be Google-friendly too. Research the keywords and phrases potential customers use to find companies, products, or services, like yours online. Ensure that you include these in relevant and appropriate ways in your headlines, written copy and visual tags.

#5:   Include strong Call To Actions

What do you want a potential customer to do after reading your website copy?Ensure that every page has at least one strong, clear call to action; “Shop now”, “Sign up”, “Click Here”, “Learn more”, etc. 

#6:   Show, don’t tell

Don’t just tell customers that your products or services are the best, most cost-effective, wonderful, innovative, environmentally-friendly, etc. – show them! Use valid and credible facts, figures, benefits etc. to substantiate the points, or claims, you want to make. 

#7:   Make it easy to read

Make your website and content, easy to read, scan or skim through, by making the important information stand out.This can be done with; lists (bullet, numeric. etc.), headings and subheadings, bold and italic font styles, different font sizes and colours, and enough open/blank spaces between paragraphs. 

#8:   Make use of Hyperlinks

A hyperlink is the ideal way to go, when you want to direct a website visitor to another page, to find additional and relevant information about a particular product or service. This page can then be used for additional factual information, specifications, etc. Hyperlink = a word or phrase that is linked to another page(URL). 

#9:   Use trust-building content

Incorporate content from third parties that substantiates what you are saying about yourself, your products or services. For example, customer reviews, testimonials, accreditations, badges etc. are excellent tools to build consumer trust with your website visitors. 

#10:   Update content regularly

Once you have your website content ready, it is not ‘set for life’. Time brings changes: prices increase, email addresses change, products or services are added (or discontinued), and these changes must be updated on your website.An outdated website reflects poorly on your company, and you may lose potential customers, so ensure that it is regularly monitored and maintained.

Learn more about Domains.co.za’s Site Builder and what it can do for your business. Click here.