Panasonic launches nationwide campaign - R500 000 worth of Panasonic products to be won Panasonic

Panasonic, one of the leading electronics companies in the world and the largest in Japan, recently announced that it will be running a nationwide campaign and giving away products to the value R500 000.

Customers can win prizes by simply having a picture taken by the sales staff with their favorite Panasonic product and props provided in store. The customer has to approve the picture before it is uploaded to Facebook. By taking and uploading pictures of customers with their favourite Panasonic product, the sales staff also stand a chance to win their share of R100 000 worth of Panasonic products.  

“Our goal is to further establish our brand in the South African market by engaging the public. We hope that this campaign will excite South Africans about our extensive range of products”, says Dave Smith, General Manager, Panasonic South Africa.

The competition will run from 25 June to 6 August 2015 with R100 000 worth of products up for grabs each week. Among the products to be won are Panasonic TVs, Lumix cameras, Panasonic cameras and Panasonic audio equipment. The competition allows sales staff to become educated about Panasonic products and in turn educate their customers about the range of products available in South Africa.  The campaign forms part of Panasonic’s strategy to retake the South African market by creating awareness around the brand and driving traffic to retail outlets.

For more information on the competition, please visit the Panasonic Facebook page.  

Note to editors: Panasonic Corporation                                    

Since the company was founded in 1918, it has followed a management philosophy of ‘A Better Life, A Better World’. It is committed to making a contribution to improving the lives of people around the world, and to the progress of society.  To that end, its focus is on combining the strengths that it has developed in the consumer electronics business, with the strengths and in-depth experience of its business partners, to create “cross-value innovation”. With its headquarters in Osaka, Japan, it has over 271 000 employees and net sales of 7,736.5 bn yen (31 March 2014) equivalent to over R782.57 bn.  Find out more on www.panasonic.com.

Design Philosophy Attention to detail and refined craftsmanship are inherent in all Panasonic products through its ‘Future Craft’ philosophy. This covers: Aspiration: Create provocative, bold, attractive designs with an emotional connection, by honing in on the essence and characteristics of the product. Utilise advanced, ecological technologies in a revolutionary, easy-to-understand way. Provide a vision for the future to enhance people’s lives.

Craftsmanship: Select the best materials and processes for a refined design. Perform best design practices through attention to detail. Create excellence in harmony with the surroundings.

Human Focus: Commit to safety and integrity. Thoroughly consider all users. Focus on the user perspective to create products that are highly useful and easy to use.

One with the Earth: Use the most eco-friendly materials and sustainable processes. Innovate products that are easy to recycle and long lasting. Add value to users’ lives, while reducing the impact on the environment.

PRESS RELEASE ISSUED BY: Lauren Shantall (Pty) Ltd Contact: Tejumade Haastrup 0766868470; +27 21 685 2557 Email: This email address is being protected from spambots. You need JavaScript enabled to view it.