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23 November 2010 3 min

Create Visible Trust for your Website with Infointeg.

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Infointeg, suppliers of Online Visible Trust, is now live. Companies who have an online presence can request to get their website contents verified. Upon successful verification, the website can display the Infointeg Visible Trust Digital Certificate with pride.

 So the question is, why does a website need a Trust Seal? With 125 million domains out there and so many online scams, internet users are weary of the legitimacy of  websites. Competition is also fierce. So how does one maximize the opportunity when someone decides to visit your website or online store? The answer lies in trying to address that basic human instinct of trust and provide the visitor with a visual cue that they can trust that site, in a short amount of time as possible.

 If you can display a seal that visibly shows that the site has been verified and can be trusted you are past the first major hurdle in getting someone to purchase form you online. That hurdle, is gaining their trust.

 This is the reason that trust certificates are gaining popularity. It is a method of informing your website visitors that your site has been verified and is trusted. Hence, they do not need to go through the process of trying to do their own searching to see if the business is legitimate or not.

 Visual cues are one of the most effective ways of showing trust.  It is recommended that one displays their Trust Certificate in a prominent place, not only so that the visitor does not have to search it out, but also because it plays a subconscious role in creating that feeling of trust, whether the visitor is looking for it or not. A prominent place would be on or near the websites header or banner. If someone has to scroll to the bottom of the page in order to see it, they might miss it, and you might miss out.

 If you would like more information on getting a Trust Seal or Certificate for your website visit www.infointeg.com or mail info@infointeg.com and we would be glad to advise you on how to use one effectively for your business.

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