Forge Corporation Limited Sells Trafficonomy Gaming Business In Management Buyout. Buyout Provides

The management buyout was successfully concluded for an undisclosed sum by a consortium led by Mark van Diggelen, CEO of Trafficonomy. It is the company\'s burgeoning success in the online gaming market that was the main motivation for the buyout. At a press conference held to announce the successful conclusion of the buyout Jonathan Miller, CEO Forge Corporation Limited commented; “Forge is a global leader in the field of performance & affiliate marketing and our core focus is the delivery of services to this industry internationally.  Our primary markets being the USA, UK and South Africa.  By spinning off the Trafficonomy business we’re enabling both businesses to focus on their core business without hampering growth or opportunities in either”.“Trafficonomy’s primary focus is on becoming a global online consultancy specialising in the provision of innovative gaming solutions that ensure increased user acquisition and retention rates,” explains van Diggelen. “This will optimise revenue earning opportunities to meet the objectives of all the involved stakeholders.”“We have become predominantly active in the online gaming business, and with the massive growth potential for advertising earnings in this industry we believe it is best to have an ownership model that is completely focused on this market,” van Diggelen says. “Forge Corporation’s primary business focus lies in delivering performance marketing consulting and affiliate marketing solutions and we therefore felt that both companies’ strategic business interests could be best served by separating the businesses. This frees both organizations to concentrate on partnering with investors, publishers and companies that are more aligned with their market objectives,” Miller continues.“We are on a very strong growth path and are in the process of sourcing key investment and publishing partners to leverage off the growing global opportunity that online games offer,” van Diggelen elaborates. “This includes the deployment of games sites, leveraging off advergaming opportunities and in-game advertising.”Also on Trafficonomy’s cards for the near future is the conversion of many of its top games titles to run on suitably enabled mobile phones and games consoles like the Sony PSP. This will allow Trafficonomy’s advertisers to reach an even vaster consumer base.“Taken together, Trafficonomy’s initiatives present an immediate and compelling opportunity for investors and advertisers to get in on the ground level of the latest online advertising model, before the space inevitably becomes overtraded,” notes van Diggelen, “and this is certainly why we are seeing such willingness from those who have already partnered with us”.Both parties were heartfelt in their congratulations on the transaction. “We’re delighted at the successful conclusion of this phase of our business and investment and look forward to a continued close working relationship with Trafficonomy as a valued publisher and business partner” said Miller in closing. Contact Details:Mark van DiggelenEmail: This email address is being protected from spambots. You need JavaScript enabled to view it.Mobile: 083 44 11 082www.Trafficonomy.com