Property marketing and proptech company Prop Data has secured a win at the Best of Durban Readers' Choice Awards, taking home the title of "Best Web & Graphic Design Company". These popular reader-driven awards, running for 26 years across the country, allow residents to recognise their favourite local businesses. This year's Durban edition, only in its third year, saw a huge turnout with over 429,000 votes cast.

"We're grateful to everyone who voted for Prop Data, especially with it being our first time nominated," said Anne Lütge, Managing Director at Prop Data. "This award is a fantastic recognition of our dedication to developing outstanding websites and marketing materials for leading real estate clients like Seeff, Chas Everitt, and Jawitz Properties."

"In 2023 alone, we launched over 130 client websites so it's good to see our work getting the nod from Durban's community, many of whom are undoubtedly buying, selling, renting, and letting property with some of these brands," she shared.

Property marketing takes centre stage

While Prop Data’s win is a testament to the company’s excellent service and reputation, it also highlights the growing popularity of property marketing. "The 'Best Web & Graphic Design Company' category was fiercely competitive," remarked Lütge. "Winning against 10 other design and marketing companies based in Durban, especially as the only property-focused business, is a positive sign for the industry's focus on strong marketing."

Lütge elaborated, "The real estate industry is all about serving clients, and success relies on effective marketing strategies and established online presences. Websites and other marketing collateral are essential for attracting people, converting leads, closing deals, and keeping clients happy."

Proptech fuels property marketing advancements

The Best of Durban win also highlights the growing sophistication of property marketing in South Africa. Traditionally, real estate agents relied heavily on tools like signboards, brochures, and billboards. Today, the landscape has transformed with the rise of proptech. Property practitioners are increasingly using innovative solutions to connect with online audiences, and Prop Data, a leader in this field, is their trusted partner.

Mark Buttress, Product Consultant at Prop Data, provided insight into the company's success: "More than 20,000 property professionals use Prop Data's proptech solutions and partner offerings. This win shows our commitment to providing the industry with the tools and strategies they need to succeed in today's digital world.”

Key Prop Data solutions include:

• Manage (EOS4): This management system provides a range of features such as advanced listing search capabilities, informative dashboards, and dynamic brochures.
  
  
• Exchange: Prop Data’s syndication service allows real estate businesses to list their stock on property portals, online classifieds, and social media marketplaces with just a few clicks.
  
  
• Marketing: This includes a range of services, such as website design and development, SEO, social media and search engine advertising, content creation, and branding.

Solutions currently in the works include:

• Nova Theme: This is a responsive site with a modern skin and added functionality to showcase listings, agent profiles, news, and area profile pages.
  
  
• Bulk mailing: Property practitioners can harness bulk mailing templates and bulk mail a contact database with hyper-targeted listing and brand messaging content.
  
  
• Deals: This tool manages deals from capturing details to recording critical dates, conveyancing milestones and statuses, the full financial structure, and more.
  
  
• Canvassing: Property practitioners can canvass and effectively communicate with homeowners based on their propensity to sell using AI modelling and Lightstone’s enriched data sets.
  
  
• WhatsApp Lead Tracking: This allows real estate agents to capture and manage all website lead generation via WhatsApp, seamlessly integrated with Prop Data’s lead management module. This includes automated template responses and hand-off to an agent’s private WhatsApp number.

“In a competitive market, partnering with an award-winning brand like Prop Data ensures you have the platforms and solutions needed to stay ahead of the curve and deliver a fantastic customer journey for your clients," said Buttress. “Don’t hesitate to get in touch to learn more about how Prop Data can elevate your real estate business.”

Website: https://www.propdata.net/
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