11 June 2024

High Demand Is Spurring Development In Constantia’s Luxury Market

Submitted by: Sam Bartlett
High Demand Is Spurring Development In Constantia’s Luxury Market

During times of economic uncertainty, many investors are drawn to the historic stability of residential property, and this is especially true of the more resilient luxury market which tends to operate independently of general market trends and in Constantia, growing demand from both local and international buyers is driving development in this sector.

According to Rouvaun McKirby and Joanna Thomas, Area Specialists in Upper Constantia for Lew Geffen Sotheby’s International Realty, there has been a notable uptick in high-end sales during the past three years.

““There has been a lot more interest from wealthy upcountry buyers as well as UK and European investors, mainly HNW and UHNW individuals, and the R20 million plus price band has been very active, with a few of sales exceeding R40m.

“Although Constantia has always been popular with swallows, historically, high-net-worth individuals, particularly those from Europe, favoured investing in luxury properties within their own continent and renowned cities like London, Paris, and Monaco have held a timeless appeal.

“However, recent geopolitical uncertainties, economic fluctuations, and shifts in global dynamics have compelled investors to rethink their real estate portfolios and many are now looking at Cape Town.”

This is corroborated by Propstats data which shows that in 2018, of the 72 houses sold in Upper Constantia, only seven were priced above R20 million. In 2021, when lockdown ended and pent-up demand was driving the market, house sales jumped to 102 with 13 of these homes being for more than R20m.

However, in 2022 we begin to see the shifting trend with a significant spike in high ticket sales. Of the 85 house sales in Upper Constantia that year, 20 were priced above R20m with the highest sale price being R100m for one of the last remaining farms. And this year, by the end of May, 31 houses had been sold with 11 properties being in the R20m plus price band.

“The favourable exchange rate and Constantia’s unique blend of rural tranquillity and urban convenience, with world-class restaurants, wineries, golf courses and outdoor activities right on the doorstep make Constantia an attractive investment for these buyers,” say the partners.

Not all luxury markets are equal during tough times, however and, as a rule of thumb a positive indication of a solid market with continued growth is where development continues regardless of the economic climate as developers will not risk costly losses in areas where good returns are a gamble.

And the latest development in Constantia is testament to that fact. Conceptualised and realised by the internationally acclaimed South African architectural brand, SAOTA (Stefan Antoni), Beau Glen is in a league of its own.

Consisting of just three luxury villas perched high on a hillside with panoramic views, these architectural masterpieces are a perfect fusion of luxury, functionality, and timeless aesthetics for the discerning buyer.

According to Thomas and McKirby, the contemporary villas all feature open floor plans for an effortless flow between living spaces with expansive floor-to-ceiling windows that bathe the interior in natural light. Extraordinarily high-quality finishes include pristine marble countertops, bespoke designer fittings and Gaggenau luxury home appliances.

”Always mindful of environmental sensitivity, all design elements harmonise with the natural surrounds and there are double-glazed windows for enhanced comfort and energy efficiency. Oggie engineered wood flooring adds warmth and elegance. Each villa is also equipped with a lift, ensuring easy access across all three stories.

“And, for peace of mind, Beau Glen has the highest level of security measures including a guard house, controlled access and CCTV camera surveillance.”

The current view, especially among HNW buyers, is that the Cape Town property market remains extremely attractive and very competitively priced by international standards and, despite South Africa’s challenges, these buyers are happy to spend upwards of R25m and, with property values on the rise, Constantia represents a sound investment.

Developed by Grow and exclusively marketed by Lew Geffen Sotheby’s International Realty, the villas are priced between R46 995 000 and R48 995 000.

Bartlett Communications

Bartlett Communications is a full-service public relations and corporate communications consultancy. We empower Brands to reach, engage, and influence their target audiences by offering a professional, hands-on approach. Our expertise is identifying target markets, putting the audience focus on your business and keeping it there. A short-lived media splash is like a fireworks display; eye-catching but forgettable. We don’t believe in forgettable. We believe in generating headlines year after year. This means a stronger online reputation, greater Brand awareness and ultimately more sales for you.