South Africa, [November 19th, 2023] – As we approach the holiday season, health takes centre stage, and understanding the nuances of our well-being becomes paramount. In this context, Adcock Ingram, a leading pharmaceutical company, is proud to support GORD Awareness Week (from 19 November to 25 November 2023), shedding light on Gastro-Oesophageal Reflux Disease (GORD), a prevalent yet often overlooked health concern.⁴,¹³

GORD is a serious chronic disease characterised by troublesome symptoms such as heartburn and regurgitation.³ The impact of these symptoms can disrupt various aspects of individuals' lives, affecting daily activities and overall well-being.²,³,⁵ It is essential to recognise the complications that can arise from GORD, emphasizing the importance of early diagnosis and proper management.³

Factors such as lifestyle choices, diet, and access to healthcare contribute significantly to the health profile of South Africa.¹⁶ The nation grapples with a diverse range of health challenges, including a high burden of infectious diseases like HIV/AIDS and tuberculosis, as well as a rising prevalence of non-communicable diseases such as diabetes and cardiovascular conditions.³,¹⁸

Urbanisation has brought about changes in lifestyle and dietary habits, contributing to the escalation of health issues like obesity. However, there is a positive shift with a growing awareness of the significance of a healthy lifestyle.¹⁴ Disparities in healthcare access between urban and rural areas persist, underscoring the need for continued efforts to bridge these gaps.¹⁶

The South African government has implemented initiatives to improve public health awareness, and health education programs.¹⁷ Cultural and socioeconomic factors also play crucial roles in health outcomes, with ongoing efforts to address disparities in access to nutritious food, education, and healthcare.¹⁶,¹⁷,¹⁸

Challenges persist, particularly in addressing infectious diseases, the rise of non-communicable diseases, and health inequalities among different demographic groups and regions.¹⁶,¹⁸ However, ongoing initiatives promote healthy living, disease prevention, and equitable access to healthcare, contributing to the enhancement of the overall well-being of the South African population.¹⁶

In the spirit of the upcoming holiday season, where indulgence tends to be a common theme, Adcock Ingram encourages South Africans to be mindful of their health. While celebrating, individuals are urged to make informed lifestyle choices, be aware of symptoms related to GORD, and seek medical advice promptly if needed.⁵

Garth Maart, Brand Manager for Adcock Ingram, emphasizes, "Our commitment to the health and well-being of South Africans is unwavering. GORD Awareness Week provides a crucial platform to educate the public about this often-underestimated condition, fostering a culture of proactive health management."⁴,¹³

Dr Thiruvasan Govindsamy, Head of Medical Affairs at Adcock Ingram, adds, "Understanding the symptoms and impact of GORD is vital for early intervention. It is essential for individuals to be aware of the potential complications and the available treatment options. Seeking medical advice plays a pivotal role in managing GORD effectively."

As we navigate the complexities of health in South Africa, GORD Awareness Week serves as a reminder that knowledge is a powerful tool. By raising awareness and fostering a culture of proactive health management, we take significant strides toward a healthier, more informed South Africa to dispel myths with facts.⁵,¹³

Visit www.heartburn24.com to learn more. #GordAwareness.

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ABOUT Adcock Ingram
Adcock Ingram is a leading pharmaceutical company committed to providing innovative healthcare solutions. The Company manufactures, markets, and distributes a wide range of healthcare products and is a leading supplier to both the private and public sectors of the market. Through the recent acquisition of Plush the Company expanded into the Homecare market.

ABOUT GORD Awareness Week
GORD Awareness Week is an annual event, from 19 November to 25 November 2023, dedicated to raising awareness about Gastro-Oesophageal Reflux Disease. It aims to educate the public, promote early diagnosis, and empower individuals to manage their digestive health effectively.

MEDIA ENQUIRIES:
Quentin Pavitt Industries
Managing Director
Quentin Pavitt
This email address is being protected from spambots. You need JavaScript enabled to view it. | 083 708 3770

Note to Editors

High-resolution images, GORD Awareness Week campaign materials, and additional resources are available upon request.

2023111510324053 November 2023

REFERENCES

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