BOBBA Launches SA’s First Pass-It-On Bubble Tea Challenge with R8,000 in Prizes

South Africa’s favourite bubble tea brand, BOBBA, has launched a national social media competition with a twist — the Tag a Chommie Challenge. Inspired by the spirit of community, creativity, and chommie culture, this pass-it-on style challenge dares customers to go viral, one bubble tea box at a time.

Starting 1 September 2025, the challenge will see three randomly selected Team Captains kick things off with mystery BOBBA boxes. Each will receive surprise ingredients, a team name (Team Taro, Team Matcha, or Team Milk Tea), and a mission: create the most fun, outrageous, or creative video or photo, and tag one chommie to pass it on.

From there, it’s a race to complete the 5-person team chain while stacking up likes, comments, shares, and saves. And to make things even sweeter, R8,000 in prizes is up for grabs:

• 🏆 Top Team – R2,500 in BOBBA vouchers
• 🥈 Second Place – R1,500 in vouchers
• 🥉 Third Place – R500 in vouchers
• 💥 Most Viral Post Overall – R3,500 in cash

"South Africans love to bring the vibe — and this challenge is about more than winning," says Stuart Jenkins, founder of BOBBA. "It’s about showcasing personality, giving your chommies a surprise treat, and seeing what our fans can do with a little creativity and a whole lot of boba."

To qualify, participants must have made any purchase from the BOBBA website in 2025, no matter the value, and must post from a public Instagram account. The challenge ends on 31 October 2025, and the winners will be announced on 10 November, after all the stats are tallied by the BOBBA boffins.

📢 How to Enter:

• Visit: bubbleteashoponline.co.za/tag-a-chommie/
• Sign up to be a Team Captain before 28 August
• Watch your Instagram DMs for the big reveal

🧋 About BOBBA:

BOBBA is a proudly South African bubble tea brand by Beverage Trade Supply Outlet (BTSO) company based in Johannesburg, serving both B2C and B2B markets. Known for their iconic local flavours like Rooibos Milk Tea and Milk Tart, BOBBA continues to build community and culture through flavourful innovation and cheeky charm.

For media enquiries, high-res images or interviews, please contact:📧 This email address is being protected from spambots. You need JavaScript enabled to view it.🌐 www.bubbleteashoponline.co.za📸 Instagram: @bobba.sa