Tuesday, 31 August 2021

Summer officially arrives with the launch of Red Bull® Summer Edition: Cactus Fruit

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Summer officially arrives with the launch of Red Bull® Summer Edition: Cactus Fruit

Available for a Limited Time

Johannesburg, South Africa 30 August 2021 – Today, Red Bull® reveals the mystery taste of the 2021 Red Bull Summer Edition: Cactus Fruit. Delivering all the functional benefits of Red Bull Energy drink with an invigorating red berry and exotic taste, Red Bull Summer Edition: Cactus Fruit has hit store shelves and is available now. As with all Red Bull Seasonal Editions, this taste will only be available for a limited time.

Red Bull Summer Edition: Cactus fruit offers wiiings with a special taste for the summer season. This year’s Summer Edition was inspired by the unique looking, yet utterly delicious exotic Cactus Fruit, Dragon Fruit and Pitaya depending on where your travels take you.

Summer is about adventure and all good adventures begin with the thirst for something refreshing and new. When you crack open a cold can of Red Bull Summer Edition and experience your first taste, expect an intense taste of red berry burst which blooms into an exotic fruit and violet flower finish. The drink’s bright magenta color looks gorgeous when paired with a mocktail.

Red Bull Summer Edition: Cactus Fruit is available in 250 ml matt green cans, to be easily identified within the rainbow of colors offered in the Editions line. This taste will be made available for purchase at various locations across South Africa and is available while stock lasts. Visit https://www.redbull.com/za-en/energydrink to learn more.

About Red Bull
Red Bull Energy Drink is available in over 170 countries worldwide and almost 7.9 billion cans of Red Bull were consumed last year. A 250 ml can of Red Bull Energy Drink contains 80 mg of caffeine, about the same than in a home brewed cup of coffee. 

For more information, visit www.redbull.co.za

Published in Food & Beverages