Rugby Star Ntokozo Makhaza Fronts K-WAY’s ‘Man on the Move’ Campaign

Campaign Overview

Professional rugby player Ntokozo Makhaza has partnered with outdoor and performance brand K-WAY as the face of its latest campaign, Man on the Move.

This collaboration highlights the intersection of performance-driven apparel and everyday lifestyle, reflecting the pace and adaptability required both on and off the field.

Currently playing for the Free State Cheetahs, Makhaza embodies the campaign’s central theme of constant momentum, from the discipline of professional sport to navigating life beyond the training ground.

Performance Meets Lifestyle

Through Man on the Move, K-WAY explores how technical performance wear continues to evolve alongside modern, mobile lifestyles.

From early mornings to unforgiving conditions, Ntokozo trains through it all. His journey has been shaped by movement, momentum and discipline - values that mirror K-WAY’s commitment to technical innovation and modern lifestyle design.

As a professional athlete constantly moving between training, travel and competition, Ntokozo represents a new generation of consumers who demand high-performance gear that adapts seamlessly into everyday life.

Whether navigating early morning training sessions, urban commutes or off-duty moments, K-WAY equips him with lightweight shells, explorer jackets and hydration solutions designed to perform beyond match day.

Bridging Function and Everyday Wear

The Man on the Move campaign positions K-WAY as the bridge between function and lifestyle, technical apparel built for real world performance yet styled for urban everyday wearability.

For Ntokozo, this partnership feels deeply personal.

“My journey has always been about showing up, pushing through and staying ready for what’s next. K-WAY fits into my life because it works wherever I go - from training to travel to downtime. It supports how I move, not just how I play,” says Makhaza.

Campaign Rollout

The campaign unfolds through a multi-phase rollout, beginning with a teaser introduction in January, followed by a full story reveal supported by hero visuals, digital content and behind-the-scenes moments.

Ongoing PR and content activations will continue throughout the campaign, reinforcing K-WAY’s positioning within both the leisure and urban commuter space.

A Story of Progress

At its core, Man on the Move is a story about progress - not just in sport, but in life. About staying ready, embracing momentum and moving forward with purpose.

Because the next chapter is always in motion.

About Ntokozo Makhaza

Ntokozo Makhaza is a South African professional rugby player known for his discipline, resilience and relentless pursuit of growth.

Born in Harrismith in the Free State, he began his sporting journey playing soccer before discovering rugby at primary school.

He went on to study at the University of Cape Town (UCT) while starring for the UCT Ikey Tigers, where he became one of the Varsity Cup’s most celebrated players - earning Player of the Year and Backline Player of the Year honours in consecutive seasons, and finishing as the competition’s all-time top points scorer.

In 2025, Ntokozo signed his first professional contract with the Toyota Cheetahs, competing in the Currie Cup and EPCR Challenge Cup.

He has also been selected for the Springbok alignment training camp, marking a major milestone in his rise within South African rugby.

His blend of performance excellence, discipline and ambition makes him a natural ambassador for K-WAY’s Man on the Move campaign.

About K-WAY South Africa

K-WAY South Africa is a leading performance lifestyle brand specialising in technical outerwear and functional apparel designed for modern living.

From weather-ready shells to everyday urban layers, K-WAY creates versatile products that move seamlessly between outdoor performance and lifestyle wear.

K-WAY is part of the Cape Union Mart Group, one of South Africa’s leading outdoor and lifestyle retail groups.

For more information, visit https://www.capeunionmart.co.za