Becoming the best athlete you can be, is a never-ending journey.

Under Armour releases its latest upgrade in the INFINITY BRA range. Available in Under Armour Brand Houses and Online, the INFINITY BRA is available in 3 silhouettes; Low Impact (for a gentler flow of movement), Mid Impact (to cater for those in-gym training needs) and High Impact (your all-in, team sports, running, HIIT class exertion).While it’s commonly known that the sports bra can be an essential piece to completing a well styled sports style ensemble – the lesser-known conversation (and one of slightly higher weighting) includes the physiological importance of having the RIGHT sports bra on female athletes. Not just a well thought out colour combination finisher, the sports bra is an essential part of the female athletes’ equipment arsenal and recipe for success. 

An interesting study was released prior to the 2020 Tokyo Olympics that stated 51% of female athletes experienced breast pain and 29% said that poorly fitted bras hindered their performance overall. This is a staggering amount, considering the right fit and support could hinder discomfort, painful movement and increased fatigue while competing.

Under Armour Athlete and Gold Medallist Tatjana Schoenmaker comments,” Finding the right sports bra has been a game-changer for me. It’s not just about comfort; it’s about feeling supported and confident so I can focus entirely on my performance. Every female athlete deserves that. Wearing an incorrect bra can lead to loss in performance during your time on pitch or (like me) affect my time in training. The ramifications extend way beyond just discomfort, seriously impacting various aspects of an athletes physical and mental capabilities.”

Let’s Talk Infinity

The Infinity Bra from Under Armour is a testament to the brand’s commitment to innovation and the needs of female athletes. By offering superior support, comfort, and adjustability, it addresses many common issues faced by women during physical activity. The Infinity Bra allows athletes to perform at their best, free from the distractions and discomfort of an ill-fitting sports bra. For those seeking a reliable, high-performance sports bra, the Infinity Bra is an excellent choice.

Here’s why the INFINITY BRA selection should be your performance go-to:

1. Unique Design & Technology
   The Infinity Bra incorporates Under Armour’s unique Infinity Foam, which is molded and injected directly into a figure-eight pattern. This design mirrors the natural shape and movement of the breasts, providing a more natural and adaptive fit. Unlike traditional sports bras that use single or multiple layers of foam, the Infinity Foam offers a consistent and streamlined support system.
   
   
2. Optimal Support
   One of the standout features of the Infinity Bra is its ability to provide optimal support without compromising on comfort. The bra is designed to handle high-impact activities, making it ideal for a wide range of sports, from running and aerobics to team sports. The moulded design ensures that the support is evenly distributed, reducing the strain on the shoulders and back.
   
   
3. Comfort & Breathability
   Comfort is a crucial factor in sports bra performance, and the Infinity Bra excels in this area. The bra is constructed with smooth, sweat-wicking fabric that helps keep athletes dry and comfortable during intense workouts. The material is also breathable, enhancing ventilation and reducing the risk of skin irritation and chafing.
   
   
4. Adjustable Fit
   The Infinity Bra features adjustable straps and a hook-and-eye closure, allowing for a customizable fit. This adjustability ensures that athletes can find the perfect level of support and comfort for their body shape and activity level. The bra’s design also includes a wide, soft under band that provides additional support and reduces movement without digging into the skin.
   
   
5. Stylish & Functional
    Under Armour has managed to combine style and functionality in the Infinity Bra. It is available in various colours and designs, allowing athletes to choose a bra that suits their personal style. The sleek and modern design also ensures that the bra can be worn comfortably under a variety of athletic wear.

Purchase price and link to buy:

• Infinity Bra 2.0 – low impact - R1, 299.00
• Infinity Bra 2.0 – mid impact – R1, 299.00
• Infinity Bra 2.0 – hight impact – R1, 299.00