Samsung Electronics Transforms Air Conditioning with the New 360 Cassette’s Circular Design

First in the world to minimise air volume loss by 25 percent and increase cooling speed for an unbeatable performance

JOHANNESBURG, South Africa – October, 2016 – Samsung Electronics South Africa has announced the launch of the new 360 Cassette air conditioning unit with an omni-directional airflow discharge, which eradicates cold air drafts and increases cooling speed for a truly premium cooling experience. The ground-breaking bladeless circular design effects even cooling with minimal loss in air flow, setting a new standard for multi-directional Cassette units.   Unlike previous traditional air conditioning units, the cutting-edge design of the bladeless 360 Cassette delivers a zero angle airflow, producing a layer of cold air and increasing air flow by 25 percent.  With a temperature deviation of less than 0.6°C across an area spanning a 9.3m diameter, the new 360 Cassette from Samsung provides increased power efficiency without producing a cold draft, which delivers an optimal cooling performance.

“At Samsung we are passionate about continuously evolving our products in order to offer the latest technology to our customers,” said Michael McKechnie, Director of Digital Appliances Group at Samsung Electronics SA. “Our focus lies in creating the best experience for our customers which is why we have transformed the conventional four-way Cassette into our innovative circular design to offer unbeatable performance coupled with premium aesthetics.”

Innovative design transforms air flowThe rounded design of the Samsung 360 Cassette creates a circular air wave which consistently controls the temperature of the room by providing an even distribution of air across a full 360 degree direction. The bladeless design of the unit also ensures fast and comfortable cooling without producing a cold draft, by ensuring 100 percent of air volume flow control compared to traditional four-way Cassette units, which can lose up to 25 percent of air volume. This results in a 34 percent increase in cooling speed.

Unique stylish designThe 360 Cassette combines revolutionary performance with an elegant design, which will blend in and enhance any setting. The unit features a stylish panel and intuitive display that allows users to change the air flow depending on preference. Users can choose from three settings including horizontal, vertical and separate zone control air flow.

Advanced FeaturesCustomers have the option of a wheel dial remote controller with a dedicated button for comfort cooling. The revolutionary Samsung Virus Doctor technology kit can also be added to the unit to create fresh and healthy air by eliminating viruses and neutralising active oxygen radicals that can cause illness. “Samsung is committed to creating air conditioning solutions that are not only powerful and convenient, ensuring optimum comfort, but also feature beautiful design and aesthetics to cater for the style-conscious consumer. The 360 Cassette is a premium example of our brand ethos of delivering maximum comfort, world-class visual presentation and optimum energy efficiency, in any environment,” concludes McKechnie.

About Samsung Electronics Co., Ltd.Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, printers, medical equipment, network systems and semiconductor and LED solutions. For the latest news, please visit the Samsung Newsroom at news.samsung.com.     For further information, please contact:   Caitlin Robertson                                                           Jake Griffioen Epic MSL Group                                                           Samsung Electronics South Africa 011 784 4790                                                                 011 549 1647 083 644 5316                                                                 071 671 2052 caitlin.robertson@epicmslgroup.com                             jakes.g@samsung.com