Durban, South Africa – 2 JULY 2024: – The eagerly awaited My Beauty Expo 2024, a premier B2B event for global cosmetic industry professionals, is set to take place from 23 – 25 August 2024 at the Inkosi Albert Luthuli International Convention Centre, Durban, KwaZulu-Natal. This event will offer unparalleled opportunities for local and international stakeholders to connect, collaborate, and explore the burgeoning beauty market in Africa.

My Beauty Expo 2024 serves as an exclusive gateway to business-to-business solutions for the beauty trade, both locally and internationally. It is designed as a trade platform for beauty and therapeutic professionals, bridging business networks with pools of distributors, manufacturers, franchisors, and trade buyers. Attendees will have the opportunity to discover and transact with the most extensive collection of beauty brands in the world.

Event Details:

• Date: 23 – 25 August 2024
• Venue: Inkosi Albert Luthuli International Convention Centre, Durban, KwaZulu-Natal

"It will serve as an ideal platform for all stakeholders – manufacturers, wholesalers, retailers, exporters, cosmetologists, and dermatologists – to showcase their products," said Margaret Mouton, Founder of My Beauty Expo.

In collaboration with the KwaZulu-Natal Government, My Beauty Expo 2024 is envisioned to become the signature event for the city of eThekwini in the cosmetics industry. This partnership underscores the importance of collaboration and partnerships. With its booming tourism and burgeoning manufacturing sectors, the KwaZulu-Natal region is well-placed to grow its position significantly as a leader in the import and export market.

"My Beauty Expo 2024 is the only 3-day cosmetics, manufacturing, and beauty exhibition in KZN, providing an excellent platform to grow the region's economic muscle. This event will feature a hybrid format, including a parallel digital platform for stakeholders unable to travel to South Africa. These digital tools will facilitate online connections, optimizing new business opportunities and enhancing the capacity for African and global networking," adds Mouton.

Exhibitor Benefits:

• Enter new markets and gain direct access to local and international buyers and distributors.
• Expand your network and generate quality leads for business expansion.
• Engage with a hybrid audience through user-friendly digital platforms and in-person interactions.

Visitor Benefits:

• Opportunities for business expansion, networking, and learning.
• Access to the latest products and innovations, solutions to current challenges, and networking with key stakeholders.
• Convenient hybrid platforms for both face-to-face and digital engagement.

The hybrid will allow in-person buyers to maximize their time by sourcing from various product sectors all in one venue. Product sectors include cosmetics and toiletries, beauty salons, nails, spas, natural and organic products, hair care, and new areas like Halal & Bumiputera's and the Science & Technology Pavilion. My Beauty Expo 2024 will also host suppliers from ingredients and lab, contract manufacturing, primary and secondary packaging, prestige pack and OEM, print and label, and machinery and equipment.

"We look forward to showcasing the vibrant future of the beauty industry at My Beauty Expo 2024 and providing fresh new opportunities for African and global players. This event promises to be a fundamental meeting point for the global beauty community, thanks to its innovative hybrid format," concludes Mouton.