Promotion offers Samsung consumers the chance to win a trip to the Maldives  

JOHANNESBURG, South Africa – 31 August, 2016 – The majority of South Africans are thankful to note that winter is finally coming to an end and that they can once again get ready to unpack their shorts and sandals. Samsung Electronics South Africa shares this sentiment and has therefore decided to offer consumers a chance to get into the spirit of summer.   The company is launching its ‘Kick Start Your Summer’ competition on the 1st of September 2016. Scheduled to run until 30th September 2016; the initiative will see 15 lucky winners win the trip of a lifetime to the beautiful islands of the Maldives.

“Entering the competition is quite easy”, says Michael McKechnie, Director of Digital Appliances Group at Samsung Electronics SA. “Consumers simply need to purchase any qualifying Samsung air conditioning product through a recognised retailer, send the unique product serial number to the competition hotline via SMS and wait to see if they are one of the lucky names drawn at the end of the competition. Winners will be drawn on 14 October 2016 and proof of purchase, as well as the serial number will be required to validate wins” he explains.   Once validated, the customer will receive an SMS with a winning pin code and the concierge service number to call to book their trips to the island.

“The good news for customers is that this is just the first of a number of exciting promotions planned by Samsung over the course of the coming months,” McKechnie adds.   “While a number of Samsung products qualify as entry to the competition, the start of the summer season is an ideal time to consider buying an air-conditioner. What better way to kick start your summer than by purchasing a product that could set you up with a dream ticket to the Indian Ocean paradise of the Maldives? So, if you are in the market for an air-conditioner this summer, then look no further than Samsung’s beautifully designed range of air conditioners,” concludes McKechnie.  

About Samsung Electronics Co., Ltd.: Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, printers, medical equipment, network systems and semiconductor and LED solutions. For the latest news, please visit the Samsung Newsroom at news.samsung.com.      

For further information, please contact:

Caitlin Robertson - EpicMSLGroup 011 784 4790 / 081 304 2697 and Jake Griffioen - Samsung Electronics South Africa 011 549 1646 / 071 671 2052