INGENIUS INDIGENUS!

Newly launched Indigenus is an evolved, standalone collection of planter designs with its roots in Africa  

It is sadly ironic that the natural allure of plants is rarely complimented by the vessels in which they are housed... Options do not stray too far from the typical Italian terracotta and its descendants, or variations on the glazed Chinese staple. Stylish contemporary planters for home, hotel and lodge are scarce. But all that is set to change with the launch of Indigenus, an evolved collection of contemporary planter designs that trade in the realm of beauty, as befitting their botanical occupants.

Indigenus is the brainchild of design entrepreneur Peter van der Post, who understood that there was a real need for desirable upmarket planters for both indoors and out, from his experience of running sister company Yin Design. Yin Design specializes in high-end planters that cater largely to the corporate office environment and events industry. With Indigenus, Peter’s intention is to create a premium global brand with South African roots that promotes high-end design in the specialized arena that crosses between interior design and landscape architecture.

To this end, he has commissioned custom designs from top South African designers as the basis and distinguishing factor of his unique collections. Indigenus launches by proudly presenting its first set of designs by award-winning designers such as Haldane Martin, Gregor Jenkin and Laurie Wiid Van Heerdeen of Wiid Design. In 2015, the Indigenus launch range will expand to include distinctive creations by renowned architects Stefan Anthoni and Greg Truen of SAOTA fame, and woven iterations by Philippa Thorne of Gone Rural.

The 2014 launch collection features jaw-dropping solutions for both interior and exterior application. All Indigenus designs are styled to suit indoors and engineered to weather the harshest of exteriors. All the planters are constructed from natural materials, such as sustainably sourced timber, iron and limestone, and handcrafted by master joiners and artisans as a warm riposte to mass-produced goods.

“From a quality and a longevity perspective, I am tired of artificial materials,” Peter explains. “Anything mass-produced is losing its lustre, and these are handmade; a person’s hand goes into designing and making these things and this gives them something more special.”

“I am no longer inspired by simply utilitarian manufactured objects and I would really struggle with pushing Indigenus through if it was just another challenger to an already over-saturated market,” Peter states.

Indigenus is indeed a standalone offering. This timely and magnificent solution to a need in the marketplace is matched with design integrity and local production authenticity.

Visit www.indigenus.co.za or email info@indigenus.co.za for enquiries. 

IMAGES:Images supplied by Indigenus & available in high resolution.

All plants supplied by Starke Ayres.Images by Micky HoyleProduction by Tina-Marie Malherbe [ENDS]PRESS RELEASE ISSUED BY:Lauren Shantall (Pty) Ltd