Cape Town, 20 September 2024 — A new initiative, Seniors Can Tech, launches today with the mission to empower older generations by helping them navigate the digital world with confidence. This campaign, aimed at bridging the digital divide, provides simple, accessible technology tutorials to seniors via Instagram, enabling them to stay connected and independent in today's tech-driven society.

Created by Sibabalwe, a Communication Management student, Seniors Can Tech addresses the growing need for digital literacy among seniors. As technology plays an increasingly crucial role in daily life—from staying in touch with family through social media to accessing essential services like online banking and healthcare—many seniors feel left behind. Senior Tech Hub offers easy-to-follow educational content, specifically designed for seniors, covering topics such as smartphone use, sending messages, and navigating essential online resources.

"Technology is evolving fast, and seniors often struggle to keep up," says Sibabalwe, founder of the campaign. "Through this initiative, we aim to bridge the digital divide and empower seniors to use technology in ways that enhance their lives—whether it's staying connected with family, accessing important services, or simply enjoying the benefits of the internet."

Features of the Campaign

The campaign’s Instagram account @seniorscantech will feature:

• Step-by-step tutorials on setting up smartphones and using essential apps
• Weekly live sessions offering personalised help and advice
• Success stories from seniors who have mastered new tech skills
• Collaborations with community organisations to extend the reach of the initiative

In addition to online tutorials, Seniors Can Tech is exploring partnerships with local senior homes and NGOs to offer in-person workshops and one-on-one support for those who need extra help. The initiative aims to foster independence, improve digital literacy, and reduce the sense of isolation experienced by many elderly individuals in today’s tech-centred world.

"Understanding technology can open up so many opportunities for seniors—both for connection and for independence," adds Sibabalwe. "Through this campaign, we’re showing that it’s never too late to learn something new."

Families, caregivers, and community members are encouraged to share the tutorials with seniors and use the hashtag #SeniorsCanTech to spread awareness of the initiative.

For more information, visit the Instagram account @senior_tech_hub or contact [Your Name] at [Your Email Address].

About Senior Tech Hub:

Seniors Tech Hub is a digital literacy initiative aimed at helping seniors learn essential technology skills through engaging and accessible content. The campaign uses Instagram to provide tutorials, live sessions, and success stories that empower seniors to navigate the digital world.

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