Footwear giant Bata South Africa has collaborated with leading women’s fashion retailer Miladys to launch a new ladies-only range of its international footwear label, Bata Comfit, in-store and online.
Bata SA Country Manager, Michael Wyatt, said, “We’re thrilled to partner with Miladys and bring Bata Comfit back to South Africa, specifically for women. This collaboration aligns with our strategy to expand our international brands locally through partnerships with leading retail chains.”
He added, “Miladys is known for their commitment to providing women with the latest fashion trends and understanding their needs and desires. We share that vision of empowering women to look and feel confident, and we believe Bata Comfit is the perfect complement to their offering.”
Since the launch in September, sales of Bata Comfit have been solid.
Veloshni Govender, Brand Manager at Bata South Africa, said, “Having been a firm favourite in our own Bata-branded retail stores before their closure a few years ago, Bata Comfit through Miladys brings back the global innovation of this comfort-engineered footwear range that can take women effortlessly from morning to night, without compromising on fashion.”
The latest Spring/Summer23 collection available in-store or online at Miladys has been carefully curated to complement women’s wardrobes and provide the support they need for their busy lives. It features 12 attractive sandal styles from Bata Comfit’s Active Walk, Cushion and Wellness ranges, in a pastel colour palette.
Each design boasts superior fit, cushioning, flexibility and lightweight features that are certified by the internationally recognised Shoe and Allied Trades Research Association (SATRA), an independent research and testing organisation for the footwear and other industries. The shoes have cushioned insoles and heels, enhanced arch support, padding for the ball of the foot, anti-slip outsoles, and an advanced ergonomic design.
Find Bata Comfit at selected Miladys stores nationwide and online now.
Follow Bata Comfit on Facebook (@Bata Comfit SA) and Instagram (@batacomfitsa). To shop the range, visit https://www.miladys.com/shoes-and-accessories/shop-by-shoes/bata
Hashtag: #DoLifeWithBataComfit
Total articles by this author: 158
Jozi Donjeany-Meth heads up the PR division of Logico Creative Solutions, a full service marketing and communication agency based in Durban.
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