First Car Rental’s Rhino Orphanage 'Post Your Selfie’ campaign to raise national awareness for the world’s first non-profit Rhino Orphanage encouraged people to take selfies with any of the four Rhino Orphanage-wrapped Nissan Jukes and post them via social media.

The campaign ended on 16 November 2014 and 2 selfies were announced as champs of the two R20 000 holidays up for grabs, sponsored by First Car Rental.  

The Most Creative Selfie was given to Kelly Fraser. Said Kelly, "I had seen the First Car Rental Rhino Orphanage car everywhere, generating some serious awareness for such a relevant cause, so after riding the Race for the Rhino race I thought, why not! I took my "Shout Out" selfie and I won! I still can't believe I won! It's going to be one special holiday! Almost as special as the Rhino ;)"  

A computer algorithm randomly selected Emily Fernandez for the lucky draw. Said Emily,“I was a marshal at the Global March for Elephants, Rhino and Lions on 4th of October in Sandton, which was one of the best volunteer experiences I have ever had. It was amazing to see so many people turn up in support for our wildlife. I love animals, so when I saw this car with a baby rhino on it, I had to get a pic with it. Thank you to First Car Rental for raising awareness of the wonderful work that the Rhino Orphanage is doing.”  

Reach and Impact

• The social media campaign reached over 2.7 million people on Twitter, Facebook, Google + and Instagram.
• Facebook ‘likes’ for the Rhino Orphanage increased by 125.23%, from 9 158 to 20 627.
• Twitter followers for the Rhino Orphanage increased by 163.61%, from 1061 to 2 797.  

Says Melissa Storey, Executive Head of Strategy, Development and Marketing at First Car Rental, “The Rhino Orphanage campaign reached over 2.7 million people since its launch in February last year. We received hundreds of ‘selfies’ and ‘youies’ showing that people really care and want to help raise awareness of the Rhino Orphanage, and the plight of rhino in general. Thank you to all those people who have spread the message of the Rhino Orphanage by posting amazing selfies! You are truly purple-hearted people.”