Gauteng businesses wanting to take control of the growing digital disruption in their markets will be headed for “Own The Future” on Aril 8th. Led by digital strategy veteran Godfrey Parkin, Own The Future is a strategy workshop where participants will rethink their business models in the light of emerging scenarios for the immediate future.

According to Parkin, “In the past few years we have seen unprecedented numbers of established businesses suddenly going under. Most of them have no idea what happened. At the same time, new businesses or industries have come from nowhere to total domination almost overnight. Mastering disruption is not about digital transformation, or even about technology. It is about reading the trends in customer behaviour, seeing the emergent opportunities for improving customer experience, and being ready and willing to own them. Your business has to be where the ball is going to drop, instead of chasing after it when it is already too late.”

The workshop apparently can be a little uncomfortable, as change does not come without letting go of the past, or challenging wishful thinking about the future. The structured approaches used in the workshop make it easier to question established assumptions, become inspired and to move forward with confidence.

“People today are more easily manipulated, and more ready to try something new, than ever before,” says Parkin. “Privacy no longer exists. Technologies change exponentially, and customer behavior follows; most businesses change much slower, so their hold on customer loyalty erodes quickly. The gaps between what people want and what is delivered become expanding worlds of opportunity, or risk.”

Participants in the Own the Future workshop learn how to cut through the chaos of unpredictable change to build clearly focused strategies for success. They will gain a profound understanding of the most important digital and social trends, and will learn how to stay strategically competitive. They will also discover the tools and resources that can help them stay ahead of accelerating disruption.

Britefire, the producers of the workshop, assert that every industry and sector will change more in the next three years than in the past thirty. The conjunction of coming social, political, educational and technological changes creates an immediate future which has to be confronted realistically, with strategy and conviction. “You cannot succeed over the coming three years with the business models and customer experiences that sustained you till now. Own The Future will put you back in control of disruption, so it works for you rather than against you.”

Intriguing workshop topics include:

• World on the brink: societal and digital revolutions
• Innovation, disruption, hype and reality 
• Methodologies for business model disruption 
• Identifying your opportunities to differentiate 
• Optimising the radical: from fragile to agile 
• Creating and implementing your disruption strategy

The workshop is being held in the Sandton area on 8th April, and places are limited. Contact Britefire for details.