Social media management. For many entrepreneurs, it may sound like yet another business function they have to juggle while trying to keep customers happy and close new deals. While most business owners recognise that social media has become an indispensable modern marketing tool, they often lack the time and resources needed to glean real value from it.

Without the right social media management tools, your social media pages can easily turn into an additional stream of communication with customers happening in isolation from the rest of your business activities.  A good social media suite helps business owners manage their social media activity more effectively. More importantly, Zoho can help you to integrate social media with the other ways you interact with customers. Social media management doesn’t have to distract you from keeping customers happy and closing deals. With Zoho, it can become a powerful tool to help you achieve both these goals with greater ease.

Manage all social media in one place

Social media is a powerful tool for engaging your current and potential customers. Different social media platforms allow you to reach different audiences – and what works on Instagram won’t necessarily be appropriate for LinkedIn. It’s tricky to pay attention to more than one conversation at once. The Zoho Social dashboard also enables you to post directly to all of the different social media platforms you may be using including Twitter, Instagram, Facebook, LinkedIn, YouTube, and Pinterest. You can connect your multiple social media accounts to manage, monitor, and analyse interactions from a single dashboard. 

Zoho Social forms part of the integrated Zoho CRM software package. It offers cutting-edge functionality for activities such as publishing content, monitoring social media networks for brand mentions and keywords, and getting actionable insights. The Zoho suite of applications allows you to create, publish, schedule, manage, and analyse content on well-known and popular social media platforms like Facebook and Instagram. You can manage all aspects of your social media planning and activities from one easy-to-use platform.

Integrates Social Media Platforms

A good social media management system and a good customer relationship management system (CRM) go hand in hand when building better relationships with customers. However, jumping between two systems can duplicate work – and increase confusion. Social media integration means you can pass new business leads, customer queries, and complaints that appear on your social media pages directly to the workflows in your Zoho CRM. From sharing content to closing deals, get everything done right from the Social Tab in Zoho CRM. Zoho Social’s integrations with Zoho CRM, Zoho Desk and Canva can help you create and edit visually appealing designs with ease, then schedule and post effectively.

Flexible scheduling that saves you time

Many businesses try to establish a presence on social media and start with a flurry of social media activity. Without proper planning using an effective social media planner or content calendar, this initial activity all too easily fizzles out. Zoho Social allows you to visually plot your content pipeline with an intuitive publishing calendar that lets you organise your posts the way you want. Spread your posts across time, and make sure there’s never a dull moment for your audience.

A good social media tool understands your specific audience and their online patterns to guide you to the best window of time to post your content, for getting the visibility that your brand needs. Zoho Social lets you schedule your posts for times when your audience is most active using their advanced scheduling tools. With Custom Queues on Zoho Social, you can set unique publishing time slots for each day of the week, so your team never has to worry about scheduling overlaps.

All notifications, one inbox

With so many platforms to get in touch with both people and businesses, you may find the same customer leaving comments on your Facebook page and sending an email to a sales rep. Customers interact with brands through social media channels, and they expect a quick response to any queries or comments. Social media management tools not only help you cope with your social media engagement but can assist in building the channels that allow that engagement.

Zoho Social allows you to see all the direct messages from your audience on Facebook and Twitter in a single, chat-style interface that enables you to send timely replies to requests and messages you receive, with real-time notifications. You can also easily manage contact details like email, phone numbers, and websites for anyone who sends you a message.

Respond to all communications in one place

For many people social media is the first place they go to voice their unhappiness with a product or service. Zoho Desk enables you to integrate the most popular social media platforms like Facebook, Instagram, and Twitter, with your existing traditional customer support channels. Instead of relying on a social media manager to pass on customer complaints to the service department, you can respond to incoming messages in real time and create tickets to action customer support from social media updates.

As a result, you can utilise social media as a powerful customer service channel. A strong social media presence allows your customers to reach out to you for support from the platform that is most convenient for them. Quick and helpful social media customer care responses provide a credible and public opportunity to showcase your great service to potential customers and improve your brand image.

Know what the world is talking about

Your business doesn’t operate in a vacuum. Trends and events in your industry or the world around you are always influencing the views and behaviour of your customers. Social media listening strategies like hashtag research or keyword analysis can help you to discover who your core audience is and understand their interests better. By monitoring social media, you can stay up to date with what people are thinking and feeling in your industry or saying about your brand.

However, listening to all posts relevant to your brand can be overwhelming. Zoho Social gives your social media listening tools that make it easy to track and manage conversations. It enables you to follow what your prospects and competitors are saying with keyword tracking and offers in-depth tracking for hashtags, page reviews, and user profiles.

Social analytics reporting

One of the greatest advantages of using social media marketing is that it enables you to track the results and effectiveness of your campaigns in greater detail and with greater accuracy than ever possible with traditional marketing activities. Whether it’s generating website visits or campaign engagements, social media analytics can help you understand how leads from social media are converted into actual sales.

Zoho Social gives you the insights that you need to make smart decisions with in-depth social media metrics reports that give you all the context you need. Zoho can generate pre-built reports or enable you to create new ones that focus on the social media statistics that matter the most to your business. This makes it easy to know what is working and whether you are getting the return on your investment you want.

Zoho and OCFO

Social media can help your business reach your customers, gain valuable insights, and grow your brand exponentially, but only if you utilise it properly. At Outsourced CFO (OCFO) we have partnered with Zoho apps to bring you complete operation-wide client relationship management. We believe that a good social media management solution like Zoho Social can help you seamlessly communicate with potential buyers across a range of platforms, so that you can best support your customers and generate leads, thereby increasing revenue. 

No matter what business you’re in, your customers are waiting for you on social media. A powerful tool like Zoho Social can help you get their attention and convert leads into sales. The team at OCFO can help you use your Zoho CRM software to effectively manage your clients and turn customers into fans. Reach out to us today.