The Crazy Store, South Africa’s leading value retailer, is proud to announce the opening of its 500th store at Bayside Mall in Blaauwberg, Cape Town.

Since its inception in 1997, the brand has grown into one of the largest discount variety retailers across Southern Africa, with stores in South Africa, Namibia, Botswana, and Swaziland. The brand’s extensive reach and dedication to value have made it a household name, offering customers an array of products at affordable prices.

The Secret Behind the Success

Kevin Lennett, Managing Director of The Crazy Store, attributes the retailer’s success to several key factors, including:

• Customer Focus: A commitment to 5-star customer service, ensuring satisfaction at every store.
• Quality Promise: A guarantee to replace or refund any product, no questions asked.
• Amazing Staff: Over 3,000 employees dedicated to delivering a consistent in-store experience.
• Consistency of Execution: All stores are company-owned, ensuring uniform service and product offerings across locations.
• Convenience and Product Variety: With over 6,000 product lines, The Crazy Store has something for everyone.

A Milestone Celebration

“The opening of our 500th store is a huge milestone for the business," said Lennett. "This achievement wouldn’t be possible without our loyal customers, who have supported us over the past 27 years. As customer needs evolve, we continuously grow and improve our offering, ensuring we maintain competitive prices without compromising on quality."

The Crazy Store’s product range has expanded significantly over the years. Popular categories include:

• Party Supplies: Helium stations and seasonal decorations for events like Halloween and Christmas.
• Pet Products: Including their Best Buds range of food, treats, and shampoos.
• Homeware: Items such as picture frames, candles, and vases.
• Winter Warmers: Blankets, scarves, gloves, and more.

The Crazy Store has also built a strong presence in toys, novels, arts and crafts, and inflatable products, delighting customers with its diverse offerings.

Giving Back to the Community

The Crazy Store takes pride in its Corporate Social Investment (CSI) initiatives. The company donates 10% of sales from their iconic yellow bath ducks to the Children’s Hospital Trust, and they raise additional funds via in-store collection tins. In addition, they support DARG and the Animal Anti-Cruelty League (AACL) with monthly dog food donations and adoption packs, helping both children and animals in need.

Looking Ahead

As The Crazy Store celebrates this impressive milestone, their focus remains on delivering "crazy" value for money, while expanding their footprint across Southern Africa. The brand is set to continue exciting and delighting customers for many more years to come.

About The Crazy Store

The Crazy Store has been serving customers for over 27 years, offering a wide range of products that include toys, kitchenware, novelty items, confectionery, and hardware. With over 500 company-owned stores across South Africa, Namibia, Botswana, and Swaziland, The Crazy Store is dedicated to providing a fun and enjoyable shopping experience.

For more information, visit www.crazystore.co.za and follow @TheCrazyStoreSA on Instagram and Facebook, or @TheCrazyStore on Twitter.

Quality Promise: We'll replace or refund any of our products.

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