JOHANNESBURG, South-Africa, June 15, 2015/ -- The International Public Relations Association (IPRA) (http://www.ipra.org), the world's most influential professional association for senior international public relations executives, has named APO (African Press Organization) (http://www.apo-opa.com) the Official Newswire of the IPRA Public Relations World Congress (http://ipra.org/congress), a 2-day Summit & Exhibition which will take place on 27-29 September 2015 in Johannesburg, South Africa.

The IPRA Public Relations World Congress is a major event in the PR calendar, bringing together PR agencies, in-house PR managers, public affairs directors, marketers from the corporate sector, government officials, NGOs and academics.

Speakers at the event include John D. Graham - Chairman FleishmanHillard, Robert Holdheim - CEO ofEdelman South Asia, Middle East & Africa, Colin Byrne - CEO UK & EMEA Weber Shandwick, Jeremy Galbraith - CEO, Europe, Middle-East and Africa, Global Chief Strategy Officer, Burson Marsteller, Rod Cartwright, Global Partner and Director of the Global Public Affairs Practice, Ketchum, and Nigerian Wole Soyinka - the first African to win the Nobel Prize for Literature - and more.

"We are pleased to partner with APO in this important year for IPRA with the World Congress in South Africa. We believe that this event will be important for the PR community in Africa as well as in the rest of the world", said Dr. Amybel Sánchez de Walther, President of the International Public Relations Association (IPRA).

The 2015 IPRA Public Relations World Congress is the first ever to be held in Africa. It is expected to attract around 600 – 800 participants from all corners of the globe, with a large number coming from Africa. It will run from Sunday 27 September to Tuesday 29 September 2015 at the Sandton Convention Centre, Johannesburg, under the theme: “Leadership in Communication – the Way to Trust”.

A unique addition to the 2015 Congress will be the hosting on the Monday evening of the IPRA Golden World Awards for Excellence awards ceremony. This event is the annual Oscars of the PR world, honouring the very best PR campaigns from around the globe.

"APO is equally pleased about this partnership as there are still many firms that come across enormous challenges when dealing with several countries for their clients' PR activities in Africa. APO has built a reputation over the past 10 years and we continue to improve and go above the expectations of our clients. I encourage everyone who has not used APO Africa Wire® to try it once for free*", said Nicolas Pompigne-Mognard, APO Founder and CEO.

The IPRA Public Relations World Congress' press releases will be distributed via Africa Wire® (http://www.apo-opa.com/press_release_distribution.php), the newswire service for press release distribution and monitoring in Africa and beyond.

Used by some of the world’s largest companies, PR agencies, institutions and organisations, APO Africa Wire® has a potential reach of 600 million and guarantees the most extensive outreach in Africa, acting as a channel that allows APO’s clients to target audiences in all parts of the continent and also the world.

APO is the NASDAQ GlobeNewswire Authorized Agency for Africa, offering unique access to 1.5 million financial media outlets in North America, Europe, Asia, the Middle East and more. APO is also the CSRwire Authorized Agency for Africa, offering access to a global wire dedicated to corporate social responsibility, health and sustainability communication.

More information about Africa Wire®, the service for newswire press release distribution in Africa, is available at http://www.apo-opa.com/services.php. 

*Conditions apply: You must be a registered PR firm; have never received a quote from APO; and book a service before 30 July 2015 for service to be rendered before 31 December 2015.

This is a joint press release by the International Public Relations Association (IPRA) and APO (African Press Organization).

Contact:
Aïssatou Diallo
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+41 22 534 96 97

About APO
APO (African Press Organization) (http://www.apo-opa.com) is the sole press release newswire in Africa and the global leader in media relations relating to Africa.

With offices in Senegal, Switzerland, Dubai, Hong Kong, India and Seychelles, APO has a media database comprising over 50,000 contacts and is the main online community for news relating to Africa.

It offers a complete range of services, including press release distribution and monitoring, online press conferences, interactive webcasts, media interactions, strategic advice, public diplomacy, government relations and events promotion. To find out more, please visit http://www.apo-opa.com.

Follow APO on Twitter: https://twitter.com/apo_source
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About the International Public Relations Association (IPRA)
The International Public Relations Association (IPRA) (http://www.ipra.org) was founded 60 years ago, when in the late 1940s several Dutch and British public relations (PR) practitioners discussed the idea of organizing public relations professionals into a transnational society. The objective was to raise standards of public relations practice worldwide and improve the quality of PR practitioners. IPRA was formally established in London on 1 May 1955.

Today, IPRA is a worldwide organization with thousands of members in both established and emerging countries. It is governed by a geographically representative Board and run by a Secretariat in the UK. IPRA represents individual professionals, not agencies or companies. IPRA is recognized as an international non‐governmental organization by the United Nations and has been granted consultative status by the Economic and Social Council and by UNESCO. More at www.ipra.org

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