Pieter Bensch takes the helm at Sage Africa & Middle East

Bensch will lead the growth of Sage’s business across the region and focus on expanding its leadership in the market for cloud-based accounting, people & payroll, and payments software

JOHANNESBURG, South Africa, September 18, 2017/APO/ -- 

Sage (Sage.com/za), the market and technology leader for cloud accounting, people & payroll, and payment systems, today announced that ICT industry veteran, Pieter Bensch (APO.af/6BJ8CY), has assumed his new role as the company’s executive vice-president for Africa and Middle East.

In this position, Bensch will lead the growth of Sage’s business across the region and focus on expanding its leadership in the market for cloud-based accounting, people & payroll, and payments software. He will also oversee the local strategy to help business builders and entrepreneurs move to an admin-free world by 2020.

Bensch joins Sage from HPE (Hewlett-Packard Enterprise), where he was managing director for South Africa. Prior to joining HP, Bensch held a range of senior positions at Oracle, including vice-president of Oracle Europe, Middle East and Africa (EMEA), vice-president of customer support for MEA and vice-president and managing director of Oracle SA.

Says Bensch: “I’m joining at Sage at an exciting time when its business is enjoying rapid growth through Africa and Middle East and its cloud-enabled products are gathering momentum. I’m looking forward to working closely with the regional team as we strive to help empower entrepreneurs and business owners to spend less time on admin and more time on what they love doing. With a high-performance culture, hunger for success and smart technology, Sage is a perfect fit for me.”

Distributed by APO on behalf of Sage.

For media queries:Idea Engineers (PR agency for Sage)Del-Mari RobertsTel: +27 (0)11 803 0030Mobile: +27 (0)72 5958 053DelMari@IdeaEngineers.co.za

About Sage:Sage (Sage.com) is the market and technology leader for integrated accounting, payroll, and payment systems, supporting the ambition of entrepreneurs and business builders. Today, business builders measure success in strong relationships, partnerships, and communities. It‘s why Sage helps drive today’s business builders with the most intelligent and flexible cloud-enabled software, support, and advice to manage everything from money to people. Daily, more than 13,000 Sage colleagues in 23 countries work with a thriving global community of over 3 million entrepreneurs, business owners, tradespeople, accountants, partners, and developers to champion the success of business builders everywhere. And as an FTSE 100 business, we are passionate about doing business the right way, supporting our local communities through the Sage Foundation. Sage– the market and technology leader for integrated accounting, payroll, and payment systems, powered by the cloud and supporting the ambition of the world’s entrepreneurs and business builders. Because when business builders do well, we all do.

For more information, visit Sage.com.