03 August 2006 2 min

Now Anyone Can Write a Concise and Effective Marketing Plan Using The Marketing Manual Workbook

Written by: Dianne Perrett Save to Instapaper
[Pressportal.co.za] Dianne Perrett, an international marketing consultant, has launched a new e- workbook, “The Marketing Manual”. This is a tool that will enable anyone, irrespective of his or her marketing knowledge and experience, to produce a concise, practical and effective marketing plan for immediate implementation.
After dealing with hundreds of clients, on three continents, ranging from multi-national corporations to charities, sports events or one man startups, Dianne has come to the conclusion that many of the marketing problems experienced by these organisations could be avoided if the businessperson could learn to write their own simple, concise and functional marketing plan. Dianne’s contention is that nobody knows a business better than those that work in the business. They have far more insight into their product(s) and market(s) than any outsider could possibly have. They are thus ideally placed to produce their own marketing plan. Using this “insider” knowledge and The Marketing Manual process that Dianne has refined over her more than 20 years in marketing, the business person is guided through 6 simple and logical steps from the Marketing Mission (what they want their marketing activities to achieve) to the nitty gritty of the daily implementation of marketing activities and how to measure the results of these activities.     The end result is a tailored, specific and practical marketing plan that effectively closes the gap between marketing strategy and marketing implementation. In short, the marketer will know what to do when, and why. The Marketing Manual will be of immense value to anyone interested in marketing – from the corporate marketing manager to the business owner and even the budding entrepreneur or marketing student. For a more detailed look at what The Marketing Manual has to offer, please visit www.TheMarketingManual.com About Dianne Perrett Dianne Perrett runs her own Marketing Consultancy and she has several other business interests that ensure that her marketing skills remain honed. Marketing is her passion and she has applied her marketing expertise as a consultant to a wide variety of business and other enterprises.
Total Words: 353