Magnetic Storm has appointed Lourens Venter as General Manager; a strategic position which will drive growth, performance and innovation across all parts of the business.   

A specialist in strategic operations with an analytical approach to leadership, Lourens joins Magnetic Storm with over 13 years’ experience working across operations management, client service and finance. He joins Magnetic Storm to support CEO Glenn van Eck and director Jane Stevenson and will lead the management of day to day functions of the popular creative events and technical solutions provider.   

Known for its professional event management, AV, sound, lighting and infrastructure expertise in both hire and installations, Lourens will drive growth across private and public sectors. He will also utilise partnerships to promote innovation and offer strategic advice across internal business units. “Louren’s experience combined with his core background in operations and customer service is a unique blend and gives us a substantial boost as Magnetic Storm continues to drive innovation and superior delivery for clients across South Africa. 

His knowledge is incredibly valuable, and his experience will prove a key asset to us,"comments Magnetic Storm CEO Glenn van Eck.   Lourens Venter, Magnetic Storm general manager, adds: "Untapped areas have the potential to be an anchor to drive performance and growth. Magnetic Storm continues to inspire and embrace innovation, and it’s something I’m excited to be part of.  

Through its culture, relationships and its creative and technical approach, I am confident that Magnetic Storm will continue as a market leader making a tangible difference to our clients and audiences. The company values its people, embraces diversity and champions innovation, and I am very excited about what we can achieve together.”