Cape Town, South Africa – February 20, 2025 – CFI Financial Group, a globally recognised leader in online trading services, has announced the appointment of Maddy Mutati as Country Marketing Manager in South Africa.

Mutati joins the team with a wealth of experience in marketing, strategy, and digital communications, bringing over 13 years of expertise from both emerging and developed markets. Her appointment marks a significant milestone in CFI's ongoing commitment to strengthening its brand presence and empowering traders in the South African market.

As a Chartered Marketer (CM), she specialises in responsible marketing, data analytics, and strategy. Her career spans leading roles in banking, including Capitec, where she spearheaded marketing initiatives for strategic growth areas, and FNB, where she worked with Rest of Africa teams to drive marketing excellence across retail, business, and commercial sectors.

Mutati is passionate about client-centricity, data-driven decision-making, and innovation. She is known for her ability to create marketing strategies deeply rooted in human insights while also leveraging bold business decisions to drive measurable impact.

"I am excited to lead CFI's marketing and brand presence in South Africa. Being part of CFI was an opportunity for me to join a business with a strong brand and to be part of the ambitions to empower African traders and investors with innovative, secure, and transparent online trading solutions," says Mutati.

New marketing campaign

Her appointment aligns with CFI Financial's strategic push to strengthen its position as the premier trading platform for South African traders and investors, coinciding with the launch of a new marketing campaign.

The high-impact above-the-line (ATL) marketing campaign began on 1 February 2025, with its first phase running until July. It is designed to drive awareness and establish CFI as a trusted broker in South Africa's competitive financial trading landscape.

The campaign's key message, "Drive your success – Trade like a champion," is designed to inspire confidence and ambition among traders. Lewis Hamilton serves as the campaign's Global Brand Ambassador to further solidify its presence, aligning CFI's high-performance trading mindset with one of the world's most accomplished athletes.

To maximise its reach, CFI's campaign will leverage multiple channels, including out-of-home (OOH) advertising, radio sponsorships, TV advertising, and digital marketing.

CFI will amplify its message through high-visibility digital placements and targeted online campaigns on South Africa's leading financial and business news platforms. This approach ensures that CFI reaches the right audience, driving engagement and reinforcing its reputation as a top-tier global broker.

With Mutati at the helm of its marketing strategy and the launch of this new campaign, CFI Financial is poised to make a significant impact on South Africa's trading landscape.