eShop.co.za, South Africa's innovative "Freemium" ecommerce solution has been launched today with an easy-to-setup and integrate online store, that doesn't require you to re-structure your entire website to accommodate it. It's so simple, all you need to do is copy and paste code generated via eShop and paste it into your existing website, it makes it refreshingly uncomplicated and available to all SME businesses, as well as larger enterprises, online selling has never been easier.

eShop allows you to try out and test their solution with their free account that has 90% functionality of the paid packages and includes up to 10 products. When you see how easy it is to integrate into your existing website at no additional cost, you can then decide which of the affordable packages would best suit your business requirements.

•    No set-up fees, no capital outlay required – create an account – add products – copy & paste code into your website
•    Secure online payments: with a variety of choices, including South African payment gateway options
•    eShop can be integrated into Facebook and Twitter. Now you can sell your products directly from your Facebook store and link it to your Facebook page.
•    eShop has an integrated South African courier service that will display shipping costs to customers in real-time, plus a store owner can setup custom shipping/delivery rates.

DiaMatrix believes that eShop.co.za is the answer to the various challenges SME's in South Africa have encountered previously in selling products online and that it will change the traditional model of setting up ecommerce stores, by reducing the capital outlay and maintenance costs dramatically.

In a recent paper commissioned by Google South Africa, Arthur Goldstuck from World Wide Worx unveiled that online retail in South Africa has grown substantially over the last few years. In 2010 online retail sales stood at R2.028 billion and this number increased 30% to R2.636 billion in 2011.

Now any company can have an ecommerce store and sell online with real time shipping and options of local payment gateways, all businesses can now share in the profits that ecommerce has to offer. DiaMatrix has just made ecommerce free and easy to all businesses in South Africa.

About DiaMatrix
DiaMatrix is a web solutions enterprise based in Johannesburg that has been providing clients with ADSL, domain registration, web hosting and dedicated servers since 2001.
www.eshop.co.za

Contact: Wayne Diamond
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