03 February 2025

Touchsides rebranded as Kazang Insights following Lesaka Acquisition

Submitted by: Teresa Jenkins
Touchsides rebranded as Kazang Insights following Lesaka Acquisition

Kazang Insights provides analytical and predictive solutions that empower FMCG firms, wholesalers and other companies to thrive in South Africa’s informal market.

Leading data analytics, insights and merchant services company, Touchsides, is rebranding as Kazang Insights and integrating into Kazang—the prepaid value-added services (VAS) and card acquiring business within JSE-listed fintech Lesaka Technologies. Integration of the two businesses will enable Kazang to unlock compelling new data monetisation opportunities and market innovation.

The newly rebranded Kazang Insights transforms raw data into actionable insights that empower businesses to thrive in South Africa’s informal market. Data gathered from ePOS terminals is monetised through relationships with clients such as fast-moving consumer goods companies, retailers, wholesalers, route-to-market suppliers, and financiers.

The rebrand follows Lesaka’s acquisition of Touchsides from Heineken International in 2024 and positions the Touchsides business as an integrated part of the Kazang offering. The move unlocks exciting opportunities for data-driven growth and innovation across the entire informal market, combining Touchsides’ advanced data capabilities with Kazang’s extensive market reach.

Touchsides operates over 10,000 ePOS terminals across South Africa’s informal licensed taverns, and processes more than 1.5 million transactions per day. By leveraging ePOS devices, the business provides real-time, unparalleled visibility into sell-out data, enabling smarter decision-making, tailored promotions, and strategicgrowth for Kazang Insight’s clients.

Touchsides’s evolution s within Kazang allows for a more robust data monetisation strategy that incorporates valuable insights from not only taverns but also spazas and other small traders. It also broadens Kazang’s footprint in the informal tavern sector, a major vertical consisting of around 45,000 establishments.

Businesses can use Kazang Insights’ cutting-edge analytical and predictive solutions to drive measurable growth, optimise decision-making and uncover new opportunities. Insights into consumer behaviour and market dynamics will enable brands to connect with untapped markets, creating meaningfulimpact and value.

“This integration is a strategic step to future-proof our business and deliver a recognisable brand that reinforces our commitment to the micro-merchant market,” says Martin Wright, CEO of Kazang. “It highlights our focus on growing market share through competitive differentiation.”

Jade Maserow, Data Analytics and Insights Lead at Kazang Insights, adds: “Kazang Insights’ installed network and insight capabilities offer a strong platform to understand and penetrate South Africa’s informal markets. Our solution connects businesses to the pulse of the informal market, empowering them to optimise performance and build lasting customer relationships.”

ABOUT KAZANG

Kazang is a leading provider of cash and digital solutions to merchants in Southern Africa’s informal economies. Our fintech solutions include a diverse range of value-added services (VAS), card acquiring, secure cash vaults and supplier payments platforms. Operating with a network of approximately 90,000 active devices, we process approximately 2.2 million transactions daily in markets such as South Africa, Namibia, Botswana, and Zambia.

We are dedicated to helping small and medium merchants grow and succeed, through increasing their sales, making their businesses more efficient and reducing their risks with its holistic portfolio of products and services. Kazang is a member of Lesaka Technologies

ABOUT LESAKA TECHNOLOGIES, INC

The Connect Group and Kazang was acquired by Lesaka Technologies, Inc. in April 2022. Lesaka Technologies, (Lesaka™) is a South African Fintech company that utilizes its proprietary banking and payment technologies to deliver superior financial services solutions to merchants (B2B) and consumers (B2C) in Southern Africa. Lesaka’s mission is to drive true financial inclusion for both merchant and consumer markets through offering affordable financial services to previously underserved sectors of the economy. Lesaka offers cash management solutions, growth capital, card acquiring, bill payment technologies and value-added services to retail merchants as well as banking, lending, and insurance solutions to consumers across Southern Africa.

Lesaka has a primary listing on NASDAQ (NasdaqGS: LSAK) and a secondary listing on the Johannesburg Stock Exchange (JSE: LSK). Visit www.lesakatech.com for additional information about Lesaka Technologies (Lesaka ™). $LSK / $LSAK

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