The Sunflower Fund unveils changes

The Sunflower Fund enters a new era with the appointment of a new CEO - Alana James, who joined the Fund in September 2015, bringing a wealth of experience, global insight and an exciting new operational plan for the organisation. 

 

“I am delighted to play a part in the ongoing success of The Sunflower Fund, I’m excited to walk this road with staff, patients and board members,” says James. She added that one of the most exciting elements of stewarding the new organisational strategy has been the shift in focus to ‘community’. “The diagnosis of a dread disease like leukaemia is not only devastating to the individual, but is equally traumatising for family, friends and colleagues. It leaves no-one untouched and our job is to reach out to this community, supporting it the best way we know how – through our expertise in increasing donor numbers for the South African Bone Marrow Registry.” With this in mind, the Fund is debuting its new tag line: Hope begins with you, reflecting the mission and values of the organisation.With every prospective donor or informed patient, The Sunflower Fund brings Hope to someone’s child, someone’s parent, someone’s friend. Change is good, and along with the new tag line, the organisation has updated its annual campaign. Running from August to the end of September, the highlight is ‘Sunflower Day’, which takes place on Friday, 16 September. James adds that the organisation’s iconic bandana has also undergone a facelift: “Along with our longstanding partner and sponsor, Pick n Pay, we undertook extensive market research at the end of 2015 and realised that it was time to ring in the changes. Earlier this month, we unveiled our new commemorative product known as the Tope – Tube of Hope. An updated version of the bandana, reflecting the renewed enthusiasm and excitement at the Fund, the Tope promises to be a bestseller.” With its unique design and selection of colours, the Tope is an affordable product with practical functionality for the entire family, and goes on sale in August 2016. “And that’s not all,” adds James. “We are excited to introduce you to some new faces. Please visit our website, www.sunflowerfund.org.za, to meet a new group of characters called ‘The Sunflower Fund Myth Busters’, who will educate and entertain you when you visit the site. Let us know what you think of our new ambassadors on Twitter or Facebook.” The Sunflower Fund enters a new era with the appointment of a new CEO - Alana James, who joined the Fund in September 2015, bringing a wealth of experience, global insight and an exciting new operational plan for the organisation.