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Agencies / Johannesburg, Gauteng / PR Management

Fyfe PR

Alison Fyfe-Turck

Johannesburg, Gauteng

Regular publisherRising Star113 stories

About

Fyfe PR is a publicity company which draws on many years of experience. Fyfe PR is small enough to offer an extremely personal approach to servicing clients and providing quality campaigns and events. With strong relationships with the media and suppliers on a national basis, Fyfe PR is able to offer clients a great network within which to operate, ensuring the best results for each campaign. We are true ambassadors for our clients. We believe in working to achieve set objectives through innovative and creative ideas, working hard, smart and logically In partnership with our clients. We also believe in having fun while we do it. Our core strengths make us uniquely positioned to serve clients: Unparalleled Media Relationships: 25 years cultivating trusted connections with key journalists, producers, and editors across TV, radio, print, and digital platforms including dedicated sports desks, broadcast networks, and influential niche media. Sports-Specific Network: An extensive contact list featuring sports editors, commentators, and influencers, enabling rapid access to premier coverage opportunities. Personable Partnership Approach: We build authentic relationships with media and clients alike, ensuring collaborative campaigns that resonate with fans and stakeholders. Crisis-Ready Agility: Expertise in managing high-profile events and dynamic sports environments, ensuring brand integrity under pressure. Cultural Fluency: Deep understanding of sports fan engagement, sponsorship ecosystems, and leveraging on-field narratives for off-field impact. Integrated Campaign Mastery: Proven success in blending publicity, events, sponsorships, and digital activations to maximize brand visibility and ROI.

Services

PR ManagementPress Release ServicesIssues and Crisis ManagementEvent organizing

Fyfe PR is flexible and will look to adapt its operating procedures to better service the need of each client A written proposal outlining the overall strategy with which to achieve the necessary objectives once a comprehensive brief and detailed information has been supplied Project by project strategies A firm understanding of the budget and payment terms, both for fees and for purchases to be made on the client’s behalf Invoices for additional costs incurred for immediate payment. Contact Reports, distributed to all concerned together with the relevant press release, each time a significant action is taken or decision made. Ongoing Internal reviews and brainstorming sessions at which idea possibilities for clients are considered. A comprehensive feedback report on campaigns, including a financial evaluation wherever possible, of the success of the campaign in return for the investment. These systems are aimed at ensuring that all clients receive true value for the time, effort and money devoted to their communications.

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