To enhance the Mhlathuze Water Week campaign that reiterates the value of water, the Department of Water and Sanitation partnered with Airport Ads® to showcase the messaging on VisioNet™ at King Shaka International Airport.

VisioNet™ is the biggest indoor screen in an airport environment in Southern Africa and measures an impressive 8m by 5m (37m2). The high definition digital billboard is a powerful advertising medium that is effectively bringing the key messages of the Mhlathuze Water Week campaign to tens of thousands of consumers daily.

The screen is strategically located in the bustling domestic departures area at the airport where consumers are open to brand messaging and are in the right frame of mind to assimilate and remember.

With close to 400 000 passengers passing through King Shaka International each month, the super-sized, full HD LED screen offers the perfect platform for the advertising of government messaging, luxury brands and high-end products.

For more information on how Airport Ads® can enhance your campaign contact Mzukisi Deliwe on 0861 776 826 or email him on mzi@provantage.co.za

Alternatively go to www.provantage.co.za or follow us on twitter @ProvantageSA