SCOPEN is gearing up for its 2018 marketers masterclass 3 cities tour – the first stop is Johannesburg at the IoD on 7 February 2018 from 2pm – 4:30pm, the second will be in Durban, Umhlanga on 22 February 2018, the tour comes to an end in Cape Town on 1 March 2018. The masterclasses will detail Insights into the Trends of the South African Communications Industry. 

Among these trends are:

• Preferences for integration v specialization
• Creating a long list – how marketers are doing this
• Satisfaction levels with agencies
• Contribution by agencies to business growth of marketers
• Concerns with the consumer and their changing environment
• Creative agencies to watch and follow•            

Media agencies to watch and follow The class is aimed at senior marketing executives – Marketing Directors, Marketing Managers & Senior Brand Management. It is free of charge for respondents who participated in the study fieldwork with us and R 2500,00 ex VAT per person for other marketers. 

All attendees will receive a complimentary printed copy of the 2017/18 agencyScope Marketers’ Report containing the 15 trends. 

To enrol for this class and please be in contact with: Hlamazi Mabunda – This email address is being protected from spambots. You need JavaScript enabled to view it. -  or call us on 010 594 0281. SCOPEN Africa was launched in South Africa in 2016 in partnership with the Independent Agency Search & Selection Company.  The partnership between IAS and SCOPEN Africa is structured as follows: Mazole Holdings - which owns 100% of IAS now owns 26% of SCOPEN Africa (Grupo Consultores Africa).  Mazole is 51% black owned with a level 2 BEE rating. For information on SCOPEN Africa please visit scopen.com