11 April 2007 2 min
Rival and RemSpecED chosen by top SA Author
Written by: Marc Ashton Save to Instapaper{pp}Rival Industrial and its education arm RemSpecED have been selected by acclaimed educationalist Dr Melodie de Jager to assist in the development of an integrated PR and Marketing campaign. Dr De Jager is the author of the powerful book "Mind Moves: Removing Barriers to Learning" as well as the developer of the "Clever Play" programme in South Africa.
The campaign centres around the development of greater awareness of Mind Moves as a title as well as building the "Clever Play" and "theConnexion.co.za" brands via a blend of PR, marketing and workshops and road show."RemSpecED and Rival were a good fit for this project as we were able to combine a nice blend of technology, print and on-line skills with a good understanding of the Education market" says Marc Ashton. He continues "RemSpecED already enjoys a growing share of the education, therapist and parent markets and being selected by a top author and medical professional reaffirms this."Contact Details:Tel: +27 11 673-4421E-mail: paula@remspeced.co.zaRemSpecED - www.remspeced.co.za Rival - www.rival.co.za
Total Words: 273
Published in Advertising, Media Consulting, Marketing Research
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