Red & Yellow, South Africa’s leading marketing, communications and advertising school, has launched an intensive, face to face course that equips marketing teams and individual professionals with digital knowledge and skills they can immediately apply in the workplace.

This short course, to be held in Cape Town and Johannesburg, is accredited by USB Executive Development of the University of Stellenbosch Business School. Broken up into two, five-day interactive workshop sessions over two months, it gives working professionals the support and freedom to study at their own pace. Over the 10 days, the workshops offer four hours of theoretical learning a day, combined with one and a half hours of practical work and tasks. Delegates can ask Red & Yellow’s expert trainers for advice about business problems their own brands face, get immediate feedback and guidance on their ideas and strategies, and use the practical sessions to generate actionable plans for their own businesses. Rather than disrupting their day to day work, the course helps marketing professionals to immediately apply new skills and insights to their jobs. It’s more than an opportunity to learn - it is a chance for digital teams to bond and brainstorm. The course is an opportunity for marketers to learn how to raise awareness about their brand and communicate their unique offering. It can help new in-house digital teams start developing and implementing ideas for their brand’s digital strategy, or bring traditional marketers up to speed with the latest digital trends. Delegates will gain a range of skills and theoretical knowledge around social media marketing, SEO, online advertising and digital marketing strategy. Highly practical in nature, the course will expose marketers to hundreds of online best practices, tools, strategies and creative marketing opportunities. Topics included in the course include:

• Thinking Strategically about Digital Marketing;
• Market Research and Content Strategy;
• Creating your Digital Assets;
• Managing Customer Relationships and Social Media;
• Search Engine Marketing;
• Online Advertising;
• Digital Direct Channels; and
• Optimising your Digital Campaigns.

The course is well suited to current and aspiring marketers, brand managers and people in similar roles who want to promote their companies more effectively online, and small-business owners and entrepreneurs. Dates: 

• Week 1 in Cape Town from Monday, 20 to Friday, 24 July; and
• Week 2 in Cape Town from Monday, 24 to Friday, 28 August.
• Week 1 in Johannesburg:from Monday, 3 to Friday, 7 August; and  
• Week 2 in Johannesburg from Monday, 7 to Friday, 11 September. 

To sign up to the workshop/s, hosted by Red & Yellow, click here.