ProActive™ kicked off an educational and inspiring in-store Fitbit activation by sending a team of trained brand ambassadors, equipped with fine-tuned knowledge of how Fitbit devices work, into identified Sportsmans Warehouse and Incredible Connection stores in both Gauteng and Cape Town.

The enthusiastic brand ambassadors raised further awareness of the leading brand by sharing the product’s unique selling points with potential customers who engaged with them in order to understand how the device can track, amongst other things, a person’s heart rate and number of steps taken while moving. Post-campaign reporting, which included detailed feedback, demonstrated the success of the campaign.

For more information on how ProActive™ can activate your brand in South Africa, Lesotho, Swaziland, Namibia, Botswana, Zambia, Zimbabwe, Kenya, Mauritius, Mozambique, Angola, Nigeria, Democratic Republic of Congo, Tanzania and Malawi, contact Peter KohlÖffel on 0861 776 826 or pk@provantage.co.za or go to www.provantage.co.za or follow @ProvantageSA