05 June 2015 3 min
Now you can order food online from your favourite restaurant with Zomato
Written by: MyPressportal Team Save to InstapaperBuilding on its powerful search and discovery product, global restaurant discovery app, Zomato will soon allow people to order food online using Zomato Order. South African users will soon be able to order whatever they’re craving from thousands of local restaurants, directly from the restaurant's listing on the Zomato app and website.
Zomato founder and CEO Deepinder Goyal reveals that online ordering is a key vertical for the company.
Over the past few months, Zomato has added a number of services to its platform, extending its services beyond just restaurant search and discovery. In May, the company acquired restaurant reservation platform NexTable, and will soon launch its table reservations app Zomato Book.
In February, Zomato Cashless was introduced in Dubai, to allow customers to make cashless payments at restaurants via the Zomato app.
Given Zomato's aggressive product growth over the past few months and all that is in the pipeline, Zomato may soon be the only app one ever needs to dine out.
“In the long term, we want to be the singular communication platform for restaurants and customers. We want people everywhere to have easy access to all kinds of restaurant information at their fingertips, so they can make informed dining decisions,” said Goyal.“There is a lot of ground to cover in bridging the communication gap between consumers and restaurants. I think with the introduction of Zomato Order, and in the future, Table Reservations, Cashless payment, and our built-for-business POS product, we will be able to bridge that gap to a large extent.”Goyal added, “As a product company, we want to be that go-to app for anyone looking to discover a place to eat at, book a table, or order food online. We have been consistently working on creating a seamless in-app dining experience for our users, and have a long-term vision of making dining experiences more convenient and enjoyable. We are certain that with the newly introduced features such as online ordering, cashless payment, and other transaction-based services that we are introducing, we're going to change the way people dine.”Country manager for Zomato SA, Heino Gehle said that based on a lot of user and merchant feedback, Zomato realised there was a need for a seamless product experience in the online ordering segment. “Our focus has always been on making dining experiences more convenient for users and we are certain this is going to change the way people order in,” he said. “Over the next 2 months, we are looking to hire over 46 people as a part of the Zomato Order team, and 20 on the Zomato Media side, adding to the existing team of 75.”Zomato provides in-depth information for over 1.4 million restaurants globally, helping people to discover great places to eat at or order in from. Zomato gives users all the information they need to make informed decisions, while also allowing them to share their experiences through reviews, pictures, and check-ins.
About ZomatoZomato is a restaurant search app, providing in-depth information for over a million restaurants across 22 countries. Zomato's core content features include restaurant information such as scanned menus, and photos sourced by its massive feet-on-street team across over 500 cities. Users can rate and review restaurants, as well as create their own network of foodies for personalised recommendations.
Zomato's mobile app is available for iOS, Android, and Windows Phone, and can be downloaded for free here.
Total Words: 599
Published in Advertising, Media Consulting, Marketing Research
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