In South Africa, sport serves as a powerful unifier, bringing people from all walks of life together to support teams and heroes. As local sports viewership grows, brands, media owners, and rightsholders seek reliable data to better understand which content resonates most with South African fans.

Nielsen Fan Insights (NFI) provides an in-depth look at sports and lifestyle interests across South Africa and Africa, highlighting fan engagement patterns, media consumption, and preferred platforms across various sports and lifestyle categories. The NFI data is accessible via a subscription-based dashboard, tailored data runs, or in report form, supporting clients in objectives like marketing optimisation, sponsorship evaluation, and audience engagement strategy development.

Key Sports and Lifestyle Insights for 2024

Annalie Watt, Strategic Director of Nielsen Sports SA, shared insights from this year’s findings:

Leveraging Insights to Drive Strategy

These insights enable marketing teams to refine their strategies, ensuring that content aligns with current fan interests and viewing habits. For instance, brands can identify emerging markets within the local football space to create targeted marketing content, while sports teams can use fan engagement data to strengthen sponsorship offerings by showcasing audience data for digital platforms.

For more information about the Nielsen Fan Insights platform or to explore subscription options, contact Nwabisa Sauls, Senior Commercial Manager, at nwabisa@nielsensports.co.za.

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Nielsen Sports: Football Fans Expand Interests Across Sports and Lifestyle

New insights reveal South African football fans are diversifying, with high engagement across sports and streaming platforms. Find out more about Nielsen Fan Insights!

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