The new website of CitySlicker, the online flash sale specialist, officially went live on 24 August 2012 after three weeks of beta testing. The website's new colourful design and structure aims at enhancing the consumers' experience and facilitating navigation.
Members of CitySlicker now have access to a broader offering of flash sales and deals organised by location and category. The new categories include Fashion, Home, Eat & Drink and Getaway, on top of the usual City deals. "This categorisation was driven by the growth of our flash sales for fashion, home and wine products" explains Olivier Chas, CEO of CitySlicker. "Flash sales featuring fashion and home product brands alone have increased threefold over the past 3 months. We needed to guide our members better through our offering. Some members join specifically for the fashion sales, others for the getaway or restaurant deals. They all want to be in a position where they can go straight to the deals that interest them most."
About CitySlicker
CitySlicker is an Internet marketing company providing flash sales to consumers on a targeted-community basis via e-mail and social media channels. CitySlicker offers consumers discounts of up to 70% off on designer clothing, branded fashion accessories, home and kitchen products, selected wines, popular getaways, restaurants and lifestyle activities. The first CitySlicker.co.za website was officially launched in April 2011 in Cape Town. Since then, the service's popularity grew exponentially in its hometown before expanding to the rest of South Africa. CitySlicker is a privately held company with staff operating in Cape Town, Johannesburg and Pretoria.
Contact with CitySlicker, South AfricaOlivier Chas, CEO+27 21 481 1836This email address is being protected from spambots. You need JavaScript enabled to view it.www.cityslicker.co.za
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